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How do you determine fair market value for a startup?

Posted on January 5, 2023 by Author

Table of Contents

  • 1 How do you determine fair market value for a startup?
  • 2 Why is valuation so important?
  • 3 How much equity should a startup give away?
  • 4 What do startup founders need to know about common stock valuation?
  • 5 How much equity compensation should a pre-seed startup give early contractors?

How do you determine fair market value for a startup?

The 409A valuation, used to determine FMV, takes several factors into account, including:

  1. The value of the startups assets.
  2. The startups future cash flows.
  3. Comparing the startup to similar companies.
  4. The amount of equity your company has invested in other businesses.

Why is valuation so important?

Valuations help you manage your business. The purpose of a valuation is to track the effectiveness of your strategic decision-making process and provide the ability to track performance in terms of estimated change in value, not just in revenue.

What does equity in a startup mean?

What Does Startup Equity Actually Mean? Having equity means you have a financial stake in a startup. Typically, equity is used to incentivize employees to work towards a common goal, whether that be becoming the next unicorn or being acquired by a major enterprise. CEOs have good reason to offer equity.

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How much equity should a startup give away?

What this means for a pre-seed startup is that, given the equity distribution at each stage, they will likely want to give away no more than 3-5\% total before you hit your first round to minimize the dilution to your founding team. This includes all the equity you want to use to compensate contractors and advisors.

What do startup founders need to know about common stock valuation?

Here’s the main thing startup founders need to know about this topic: using common stock of your very early stage company to pay for goods and services is not a good idea, and you shouldn’t do it (regardless of the value of your stock). What is value? What’s a valuation?

What is a good value for a startup?

Basically all startups fall in that last group, meaning their equity can only be priced very approximately. In reality, a pre-investment, unpriced, pre-revenue, early stage startup should be considered as having a value near $0. From a high level, there are generally two ways of estimating a value for the company:

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How much equity compensation should a pre-seed startup give early contractors?

In light of this data, you can see why equity compensation for early contractors should be carefully considered. What this means for a pre-seed startup is that, given the equity distribution at each stage, they will likely want to give away no more than 3-5\% total before you hit your first round to minimize the dilution to your founding team.

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