Will Social Media replace traditional media?
The short answer to this question is: No. And here’s why… Both social and traditional media play prominent and very important roles in today’s public relations. The fact is that the best results are usually achieved when the two media are used in tandem as part of a comprehensive PR strategy.
Will traditional media disappear?
All those traditional mediums are not dead. The truth is that none of the “old” mediums have disappeared. People still read books, magazines and newspapers; they still go to the movies, listen to the radio and watch television. Evolution does happen and some mediums have a natural affinity for each other.
Why is traditional media still important?
Traditional media is still the most credible news source, it’s essential for conveying brand messaging as it is instantly recognisable. Social media is often used by traditional media to drive traffic to their website, thus meaning traditional media can still reach vast audiences online and offline.
What are the advantages of traditional media?
Pros:
- Highest response rate of all media.
- Highest level of selectivity of all media.
- High quality control.
- A measurable media for cost and response. Easy to test.
- High personalization.
- Creative flexibility.
- Long life span.
- No advertising clutter [once they open your piece].
Is traditional news media still important?
The bottom line is this: Traditional news media is not dead yet and still plays an important role in the fluid Digital Age of journalism. That’s because legacy media still accounts for a significant amount of news consumption by older Americans and global audiences.
Is there a future for traditional media?
Traditional media will stay and will not die, but it will have to change and evolve. The TV will merge with digital, the print will become digital, radio already became digital. In the next posts, we’ll discuss the future of print, TV, and radio.