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Apple is Laying The Foundation For Its Own Social Network Apple is building a grand, unified platform with social elements built-in at its core. It’s not about one app, or FaceTime, or even Apple TV+ or Music.
Why Apple is not active on social media?
Many say Apple isn’t very active on social media platforms, essentially because the company doesn’t want to open the lane for negative comments. For example, you can see a bunch of these under Apple’s Facebook profile photo, and that’s because people don’t have anywhere else to put them.
Why is building a social network important?
With the help of extensive networks, you can build significant clientele and increase your conversion rate as well as brand awareness, recognition, and loyalty. Socializing helps establish brand reputation. More positive words from existing clients on social sites = more prospective customers = more sales.
One aspect of modern social media marketing that Apple have been more willing to tap into is social media as a customer service tool. As an immediate communication medium that provides transparency, social media provides the perfect platform for customer service.
What social media platform does Apple own?
iTunes Ping
| Type of site | Social network service |
|---|---|
| Available in | Multilingual |
| URL | www.apple.com/itunes/ping/ |
| Registration | Required |
| Users | > 1 million after 48 hours; discontinued |
How does social media help Apple?
Most brands use social media to increase their exposure and brand awareness. Apple doesn’t need to do that; everyone knows who Apple is. In fact, they create so much buzz with their launch events each year that people will literally form a line outside their stores waiting for days to buy their newest product.
And while Apple doesn’t directly promote its products, its been using Twitter to promote its launch events. Apple cleverly sidesteps this negative publicity by having no official handles at all. And when it needs to use social media’s immense power, it simply buys it through a paid campaign on Facebook or Twitter.
What is social networking What are its benefits?
Social networking services can provide an accessible and powerful toolkit for highlighting and acting on issues and causes that affect and interest young people. Social networking services can be used for organising activities, events, or groups to showcase issues and opinions and make a wider audience aware of them.
How has Apple used social media?
Apple’s use of social media is very different from most other brands. It does not use social media for just marketing or promotions or only customer service. However, it uses other social media platforms for customer engagement very well. The brand uses Twitter, Instagram, and YouTube mainly for engaging its users.
2010
Introduced in 2010, Apple marketing touted Ping as a “social network for music.” The company had hoped to work with Facebook on the service, but CEO Steve Jobs said the other company wanted terms he saw as “onerous.”
How do Apple use social media marketing?
It does not use social media for just marketing or promotions or only customer service. Its Facebook account shows no action. However, it uses other social media platforms for customer engagement very well. The brand uses Twitter, Instagram, and YouTube mainly for engaging its users.
Can Apple create a social network that works?
Apple has never quite managed to create a social network that works, but it seems to have a better chance than ever right now. The company has all the ingredients: A platform, loyal customers, and a growing range of media services that would benefit from the kind of pester power social media provides.
Apple doesn’t completely eschew social media — it has accounts on the major social networks. Its Facebook page, for instance, has over 7 million likes. But where other brands’ feeds would be full of information about their products, Apple’s is completely empty. Apple has a Twitter account too, and over a million people follow it.
How is Apple different from its competitors on social media?
Apple isn’t a conventional company by any means, but to realize how different it is from its competitors, one merely has to look at its social media pages. Apple doesn’t completely eschew social media — it has accounts on the major social networks.
What makes Apple’s social media strategy so unique?
Apple’s unique social media strategy helps it avoid many of the pitfalls of social media. Most popular brands’ official handles become magnets for unhappy customers, and it’s not uncommon to see promotional product videos peppered with queries, complaints and angry rants.