Why was Maruti made by Nexa?
An idea ahead of its time, NEXA was launched in 2015 to bring premium automotive retail experience to its discerning customers in India. Driven by the philosophy to ‘Create. Inspire. ‘, it offers them a world of ingenious innovation, exclusivity and inspiring experiences.
Is Maruti Suzuki and Nexa are same?
NEXA is Maruti Suzuki’s premium sales channel. It marks the first initiative by an automobile company to go beyond selling cars and create a differentiated retail experience for its discerning customers.
What is Maruti Nexa cars?
Nexa is a premium car channel from Maruti Suzuki. Currently, Nexa has 5 car models with multiple variants in its range of cars. Maruti Suzuki Nexa cars range includes the popular Hatchback Baleno and the urban compact SUV IGNIS. It also includes the premium sedan Ciaz, the 3-row MPC XL6, and the crossover S-Cross.
Is Nexa a success?
Since the launch with the sole brand S-Cross, today Nexa sells five premium models of Maruti. In just four years and two months, the brand grossed up 1 million customers in September 2019 and by July 2020, added 1 lakh more customers to the take the total customer family to 1.1 million.
What is Nexa lifestyle?
NEXA Lifestyle is a celebration of those who value finer things in life.
What does Nexa mean?
The Full Form of NEXA is New, Exclusive Automotive.
Does Swift come under Nexa?
It is being offered in partnership with ORIX India. The Swift, Dzire, Vitara Brezza and Ertiga are the models that are available from Maruti’s Arena showrooms, while those looking for a NEXA model can opt for the Baleno, Ciaz or the XL6.
What is Nexa brand value?
So, we introduced three pillars to Create and Inspire: Lifestyle – Creation of new Lifestyle experiences that are Avant Garde and Aspirational. Music – Creation of new Music that is original and Inspiring. Travel – Creation of exclusive Journeys that are unique and transformational.