Table of Contents
Why OTT is the future?
OTT has gained huge popularity in India in a short period of time and has created a massive fan base. With consumer lifestyles changing, access to numerous viewing devices has permitted viewing content from any place in the world, at any time.
What will be the future of TV?
What’s more, all televisions are likely to become smart TVs within the next 10 years. Expect these devices—which allow users to stream videos and music, browse the Internet, and view photos—to be ubiquitous in homes across the world, adding to the power and potential of virtual reality and future programming.
How OTT is changing the media industry?
“The film industry went through an entire industry shift when OTT platforms bypassed the theatrical release of a film and started releasing mainstream Bollywood films on their platforms. This trend is going to continue as people are still wary of going to the theatres,” said Rupinder.
Is OTT future of entertainment?
According to a recent PwC report, India is currently the world’s fastest growing OTT market, set to become the sixth largest around the globe by 2024. The market in India is expected to grow at a CAGR of 28.6\% over the next four years, touching $2.9 billion in revenues.
How have OTT platforms changed the media rights landscape?
OTT platforms are a handy way of bypassing cable or satellite TV providers, who were traditionally in full control over content distribution. These solutions proved more practical and flexible than traditional TV since people can access most of them through various devices, not just the TV.
What should they do to come back against OTT platforms to bring back the youth viewership?
collective watching experience. Keywords: OTT, Viewership, Watching Habits, Traditional Medium, Cinema Hall. has a smart phone in which he can watch any kind of content anytime.
Why is OTT important?
OTT Platform in recent years has empowered customers by providing them with a variety of choices for their entertainment needs. Users are no longer tied down to traditional mediums such as satellite cable. Surfing through channels are now a thing of the past, and one can now make informed decisions about what to watch.