Table of Contents
Why is Starbucks not popular in Vietnam?
1. Starbucks Uses Arabica Beans, but Vietnam Has Stronger Robusta Beans. It’s the stronger robusta beans that have a higher caffeine content as compared to Starbucks’ mild arabica beans. Starbucks’ arabica beans contain up to 1.5\% caffeine.
Why did Starbucks open in Vietnam?
Ho Chi Minh City, Vietnam: Starbucks opened its first store in coffee-loving Vietnam on Friday, seeking to compete with local rivals in a country known for its strong cafe culture.
Why Starbucks and other international chains are way less popular than local coffee shops in Vietnam?
Why Starbucks and other international chains are way less popular than local coffee shops in Vietnam. “Coffee Bean is not as affordable as local players like Highlands Coffee, and [it doesn’t] offer the seasonal drinks or special events that Starbucks has that justifies its premium price point.”
Which country is better to live in Thailand or Vietnam?
Both are ‘stable’ and considered safe for travelling and living, in terms of daily life. Thailand wins hands down with convenience, options and comfort. Travelling around Vietnam, although progressing quickly, is still more of an adventure.
Who owns Starbucks Vietnam?
Hong Kong Maxim’s Group
“Vietnam is one of the most dynamic and exciting coffee markets in Asia and we are proud to be entering the market with Hong Kong Maxim’s Group, a close and long-term partner that shares many of the same values that Starbucks was founded on,” said John Culver, president, Starbucks China and Asia Pacific.
Why is Highlands Coffee left behind in Vietnam’s coffee market?
Due to these issues, Starbucks and other foreign branches have been left behind by Highlands Coffee. A report from Euromonitor in last April showed that the five largest coffee chains in Vietnam account for 15.3 per cent of the market, with Highlands holding 7.2 per cent.
How many Starbucks stores are there in Vietnam?
Starbucks, entering Vietnam in 2013, has one store for every 1.7 million people in Vietnam, which is much lower than other ASEAN countries like Malaysia, Thailand, or Cambodia. As the world’s second-largest espresso exporter, Vietnamese people are proud of their legendary thick, heavy brew sweetened with condensed milk.
Where is the first Starbucks in Thailand?
Launched of the first three-floor Starbucks Flagship Store in Thailand with Starbucks Reserve™ Experience and Nitro coffee options in the heart of Siam Square. Celebrated the 20 th anniversary with the launch of Starbucks Thailand’s biggest Starbucks Reserve™ Experience store at Central World, 1 st FL.
What happened to Vietnam’s most popular coffee chains?
Coffee Bar and Caffe Bene also opened fewer stores than expected. The Kafe, a coffee chain that was well-known in Vietnam years ago, also admitted defeated after three years, despite the $5 million investment from Cassia Investment (Hong Kong).