Why is it important to know your audience when speaking?

Why is it important to know your audience when speaking?

Why is it important to know your audience? Knowing your audience helps you figure out what content and messages people care about. Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.

Why is it important to get a deep understanding of your audience?

Understanding your audience provides insights into unmet needs, as well as a thorough knowledge of the environment in which a product is sold. This allows a business to better develop their product/service offering and selling strategy to meet their audience’s demands.

How do you analyze your audience?

Steps

1. Step 1: Identify Potential Audience(s)
2. Step 2: Select the Priority Audience.
3. Step 3: Identify Priority Audience Characteristics.
4. Step 4: Identify Knowledge, Attitudes and Practices.
5. Step 5: Identify Barriers and Facilitators.
6. Step 6: Consider Audience Segmentation.
7. Step 7: Identify Key Influencers.

Why is it important to know your purpose Know your audience organize your ideas and follow basic communication principles?

Organizing Your Speech Information that is organized using a main idea followed by main points and other details is easier to understand. It also shows credibility and thorough knowledge of the topic. It will also allow you to ensure there is credibility to your speech.

Who said know your audience?

Sun Tzu said, “if you know your audience and know yourself, you need not fear the result of a hundred emails.

What are audience characteristics?

The characteristics are broadly categorized into two; The demographic characteristics include factors like gender, race, age, ethnicity and socioeconomic status of the people in the audience. The psychographic characteristics include the attitudes, values, interests, likes and dislikes of the target audience.

Do you think public speaking is important?

Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves.

What is the history of public speaking?

The study of public speaking began about 2,500 years ago in ancient Athens. Men were required to give speeches as part of their civic duties, which included speaking in legislative assembly and at court (sometimes to defend themselves as there were no lawyers for the average Athenian).

Why is it important to connect one’s appearance to one’s audience?

* First impressions and the overall appearance of a speaker are important. An audience often forms an impression of a speaker before any words are spoken. A pleasant facial expression, good posture, a positive attitude, and eye contact with the audience are appearance boosters.

Who discovered public speaking?

The Athenian Greeks and Aristotle Widely considered the founder of the study of rhetoric, Aristotle (384-322 B.C.), Image 1, was the first philosopher to consider the dynamics of public speaking and persuasion, and to compile those observations in The Rhetoric.

What is the importance of knowing the history of public speaking?

The study of history allows one to make more sense of the current world. If you are intrigued to know how the art of public speaking has evolved over the years then you should really consider studying history. It allows you to have in-depth knowledge and understanding of public speaking.