Why do Myntra change its logo?

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E-commerce website Myntra is set to change its logo after a Mumbai-based activist lodged a complaint with the state cyber police, alleging that the company’s signage was “insulting and offensive” towards women. Patel alleged that the old logo resembled a naked woman.

Why is the logo of Myntra offensive?

The complainant, Naaz Patel of Avesta Foundation, said that the “obscene” logo shows a woman’s “legs spread out in a suggestive manner”. The reasoning she provided for wanting the logo to be changed was that she felt that it would “lead to further victimisation of women in our society”.

Is Myntra really changing its logo?

Fashion e-tailer Myntra is changing its logo following a complaint by a Mumbai-based activist who alleged that the brand’s signage was offensive towards women. Sources close to the company confirmed the development and said Myntra is changing the logo across its website, app and packaging material.

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Popular e-commerce site Myntra has decided to revamp its logo after a Mumbai-based woman activist filed a complaint against it, alleging it to be ‘insulting and offensive’ towards women.

Why was case filed against Myntra?

Mumbai: E-commerce platform Myntra has changed its logo after a complaint was filed against it for allegedly being ‘offensive’ towards women. She had also sought “appropriate action” against the online retail website for insulting women. Patel had alleged that the previous logo resembled a naked woman.

Why case is filed against Myntra?

‘ E-commerce website Myntra has decided to change its logo after a complaint was filed by a Mumbai-based NGO alleging that it was ‘offensive towards women. Naaz Patel of Avesta Foundation filed a complaint in December 2020, seeking action against the online store, for the ‘offensive logo.

Why did Lady complain against Myntra?

Reports have said that a woman, Naaz Patel, had filed the complaint in December, 2020, calling for action to be taken against Myntra for sporting a logo which she found “resembled a naked woman.” Myntra’s logo was a multi-coloured letter ‘M’.

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The complaint was filed by a woman named Naaz Patel, who runs an NGO called Avesta Foundation. In the complaint filed with the state cyber police in December, Patel alleged that the logo resembled a naked woman. The company has since agreed to change the logo in a month’s time.