Why are mobile and desktop Rankings different?

Why are mobile and desktop Rankings different?

So we tend to show …a different mix of different search results types. And because of that it can happen that the ranking or the visibility of individual pages differs between mobile and desktop.

How does mobile search differ from desktop search?

The biggest difference between desktop and mobile search results is how text results appear. Mobile text results are generally larger since mobile places more emphasis on visuals. In many cases, images or videos will appear with listings.

Does long content rank better?

Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.

What is the primary difference between mobile search results and desktop search results SEO?

Search engine results pages (SERPs) What differs most between desktop and mobile SEO is the layout of the Search Engine Results Pages (SERP). Because mobile phones are smaller than desktop screens, Google doesn’t have enough room for 2 columns.

What is mobile optimized web?

Mobile-optimized web design is a website that is designed with mobile users in mind first. This means starting at the smallest screen size, like for smartphones, and expanding to larger screens like for desktop.

How much content is good for SEO?

According to Search Engine Land, longer content (1,000+ words) tends to help websites show up in search results. Forbes indicates that an average of 600-700 words per page is optimal for SEO.

What are the main ways of improving your mobile website’s user experience?

10 Ways to Enhance User Experience on a Mobile Website

• Design for the device.
• Highlight your calls to action.
• Reduce forms.
• Use images cautiously.
• Optimize your mobile-friendly website for speed.
• Keep typography clear and concise.
• Simplify your navigation.
• Add a search option.