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Why are companies making minimalistic logos?
Minimalism finds strength in the design of a brand’s guiding symbol, its logo. Companies want their logo to be instantly recognizable, clearly understood, and timeless. Complex logos fail to achieve these goals. A simple logo is the way to go, and here’s why.
What are minimalistic logos?
A minimalist logo strips away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design, if not more so. Don’t confuse minimalism with a plain or unfinished look. Minimalist logos may be simple, but they are not simplistic.
Why brands change their logos?
The logo is the face of the company, its product or services and connects the brand with its consumers. A new logo might also be created when a company gets divided and another entity is being created with new management. Both companies might go for a change in their logos to avoid confusion over their identities.
Why is minimalist designing good?
Minimalism aims for simplicity and objectivity. It wants to reduce works to the fundamental, the essential, the necessary, and to strip away the ornamental layers that might be placed on top. Minimalist designs tend toward more whitespace, better typography, grid layouts, and less color.
Why do people hate rebrands?
The main reasons people dislike the change of a rebrand is because as humans we are hard-wired to hate the loss of control — even small losses.
Why are logos becoming bland?
There are two major reasons why logos are getting simpler. A logo that is quicker to digest is, so the received knowledge goes, better for the brand. The second and more recent reason, is to do with the proliferation of (largely digital) places a logo has to live and work.
What is a minimalist logo design?
There are numerous ways to achieve a minimalist logo design. One is using only a text depicting brands as the entire design itself. The most famous examples of this include the icons used by Google, eBay, and Amazon. Another minimalist method is the one employed by Apple that uses a little symbol without any text on it.
Are logos becoming less complex?
When you look at the compendium of logos out there, you see that there seems to be more of a mass movement from complexity back in the direction of being simpler, more distilled, more symbolic, and more unitized. I’ll talk about why I think that is, here, and leave the subject of chasing design trends and which trends have value for a future post.
Are hand-made logos the next big thing in 2020?
One method of doing so is through the use of handwritten or hand-drawn designs. Logos with hand-made design provides an authentic feel to customers. This type of design has actually gained traction again over the last few years. And signs seem to point to this trend being strong in 2020.
Why do logo trends change so quickly?
That’s a testament to how trends are shifting from one to another through the years. This is caused by various reasons, one of which is the rapid change in technology trends. Some logo trends only last for a few months, which is unfortunate for those who use them.