Who does the fashion forecasting?
For short term forecasting most apparel companies subscribe to one or more services, whose job is to scan the market and report on the developments in color, textiles and style directions. Forecasters reflect the earliest views on trends some eighteen months in advance of the season.
Who owns WGSN?
Ascential
WGSN (formerly Worth Global Style Network) is a trend forecasting company of parent organisation Ascential. WGSN was founded in 1998 in West London by brothers Julian and Marc Worth.
Where can I research fashion trends?
Trend Forecasting Websites
- WGSN. wsgn.com/en. The big name in trend forecasting, lots of established companies use WGSN.
- Womens Wear Daily. www.wwd.com.
- Trend Zoom. trendzoom.com.
- TrendStop. trendstop.com.
How much do fashion forecasters make?
Fashion forecaster salaries are among the highest in the industry, even for beginner’s. They earn around $50,000 on the low end and $100,000 or more on the high end. Salaries are even higher if they work for an independent firm.
Why is fashion forecasting difficult?
Forecasting is hard to automate. People must make judgments that are prone to interpretation and error. When a new item comes out, someone must decide whether it will sell more like a prior item that is similar in some respects but different in others. Someone must also judge how much fashion trends have changed.
What is the purpose of WGSN?
WGSN is the world’s leading consumer trend forecaster. Our accurate forecasts provide global trend insights, expertly curated data and industry expertise to help our clients understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
Where are WGSN headquarters?
New York, NY
WGSN/Headquarters
How do you forecast fashion?
3 basic steps for effective fashion forecasting
- Step 1: Hunt. Trend experts search and document trends as they surface.
- Step 2: Identify. The research is edited into key themes.
- Step 3: Gather.
How do you become a fashion forecaster?
To be a fashion forecaster you must understand the world of a consumer.
- Use of subscription based services to help predict trends.
- Research cultural, economic, world trade and celebrity style trends.
- Use creativity to come up with new ideas.
- Maintain and expand relationships with contacts in the industry.