Table of Contents
- 1 Which type of business need social media marketing?
- 2 What businesses have benefited from social media?
- 3 Who benefits most from social media?
- 4 How local businesses get advantages from social networking sites?
- 5 What are the benefits of using social media looking to advertise your business locally?
- 6 What are the benefits of using social media or other online platforms in promoting or selling products?
Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.
Econsultancy also has an excellent Social Media Best Practice Guide bundle including reports on social strategy, paid social, social platforms, social customer service and more.
- Boohoo.
- PlayStation.
- The Royal Academy.
- Depop.
- Chipotle.
- Warby Parker.
- Gymshark.
- Greggs.
What small businesses use social media?
What social media platforms are best for my business?
- Facebook. Facebook is at the top of many business owners’ lists for the best social media network to use.
- Twitter. When it comes to business-to-business (B2B) marketing, Twitter is really powerful.
- LinkedIn.
- Instagram.
- Pinterest.
Small business owners are seeing the greatest results from social media marketing. Michael Stelzner authored the third-annual industry study in which he surveyed 3342 marketers, 47\% of whom were either self-employed or small business owners. This group reports some amazing results from social media marketing.
Social media can help your business to:
- attract customers, get customer feedback and build customer loyalty.
- increase your market reach, including international markets.
- do market research and reduce marketing costs.
- increase revenue by building customer networks and advertising.
- develop your brand.
How does social media help small businesses?
For small businesses, participating in a social network lets them establishing their own brand presence by creating a profile, engaging with customers and posting content and campaigns with the hope that it will be widely shared amongst prospective customers, which can rapidly and greatly increase brand awareness.
Here is a look at just a few of the ways Social Media advertising can improve your business.
- Decreased Marketing Cost.
- Increased Brand Recognition.
- Increased Inbound Traffic.
- Improved Customer Insights.
- Instant In-depth Analytics.
Benefits of Social Media Marketing
- Increase trustworthiness and brand recognition.
- Increase levels of customer service and satisfaction.
- Foster online community and tell authentic stories.
- Become part of the zeitgeist.
- Increase revenue with social commerce.
- Strategy:
- Planning & Publishing:
- Listening & Engagement.