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The most engaging internal newsletters feature a mix of employee-focused content, organization-focused content, and customer-focused content….Employee-Focused Newsletter Content Ideas
- Jobs.
- Anniversaries or milestones.
- Top 10 lists.
- Home office spotlight.
- Employee profiles.
- Recommendations.
- Pulse Surveys.
- Social reactions.
Educate and Inform. One big benefit of newsletters is that the sender controls all the content. Newsletters can educate readers about new products, highlight employees, share successes and announce upcoming events or promotions.
What are the advantages of a newsletter?
The 7 Advantages of Having an Email Newsletter
- Newsletters help you connect with more customers.
- Newsletters increase your business’s credibility and authority.
- Newsletters are low-risk and high-reward.
- Newsletters boost your content marketing strategy.
- Newsletters are customizable for stronger engagement.
How can a company improve a newsletter?
8 Tips for Improving Your Company Newsletter
- Offer some sort of incentive for signing up for the newsletter.
- Include prominent social media buttons at the header of the newsletter.
- Create an email opt-in form for your company’s Facebook page.
- Promote via your social channels.
- Feature interactive elements.
A company’s internal newsletter can and should be an expression of its culture. It provides the opportunity to reinforce the tone of the work environment and reflect the values of the company. For example, including tips on healthy eating can show that a company values the health of its employees.
Newsletters can also be used to inform customers about company sales results and the appointment of a new sales or service personnel. Keeping customers informed goes beyond just letting them in on what’s happening at your company, it also shows that they are valued and that’s a good thing.
Is a newsletter the right communication tool for your organization?
With the right team members and strategy behind it, a newsletter can be a solid communication tool for an organization, both as an external marketing instrument and internally. What does it take to turn a company newsletter into an efficient and effective way to communicate with internal teams?
What information should be included in an email newsletter?
The information that may be contained in an email newsletter includes information about multiple products or services, company initiatives, or sales info. This information, unlike what is obtainable on print or radio ads, is more detailed and lets businesses provide links directly to products.