What should a pillar page contain?

What should a pillar page contain?

A pillar page is a high-level piece of content that broadly overviews a main topic and links out to in-depth articles about specific subtopics. Think of it like a table of contents, and the cluster pages like individual chapters.

How do you structure a pillar page?

How to Create a Pillar Page in 6 Steps

1. Choose a core topic. The first step in building your pillar page is choosing a core topic.
2. Develop subtopics.
3. Write, edit, and organize your pillar page.
4. Build your pillar page.
5. Share, promote, and show off your new page!
6. Update your page as needed.

What is the main purpose of pillar content?

Pillar content is content that provides a complete answer to any question a user may be searching for on a given topic. It’s specifically designed to provide value for the reader, and also to rank highly in the search engines.

What is the difference between a pillar page and a landing page?

Unlike pillar pages, which aim to cover topics broadly, the strength of landing pages is their focus on a single objective. If you’re running social media advertising, for example, you can craft the page to perfectly match the intent of the ad that your visitors clicked on.

How do you write a content pillar?

How to Write Pillar Content in 7 Steps

1. Choose Your Core Topic. When you’re choosing a core topic, you want to first focus on your brand’s target audience.
2. Choose Subtopics for Cluster Content.
3. Perform Keyword Research.
4. Lay Out Your Page and Write.
5. Add Media and Links.
6. Review.
7. Promote and Track.

How many pillar pages should you have?

How many pillar pages should you have? For each main pillar, there should be a series of at least five to six supporting pillars and no less than three blogs per supporting pillar. This means each pillar is supported by at least 20 pieces of shorter content.

How do you write a pillar of content?

What is a content pillar?

A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, and guides.

What are the differences between a resource pillar page and a content pillar page?

An important difference between pillar pages and resource pillars is that pillar pages include all of the content on the page (for user satisfaction and SEO purposes). Resource pillars do not do this. They rely on the short descriptive blurbs to inform the reader and convince them to advance forward.

How long should a pillar page be?

between 2,000 and 5,000 words
A pillar page should be long enough to include all the relevant information on that broad topic, but not so long that you’re losing readers. There’s really no right or wrong answer, but you’re probably looking at something between 2,000 and 5,000 words.

How do I choose my content pillars?

Remember: Every content pillar you create should have at least one piece of bedrock content. Focus on a natural tone of voice, like you’re having a conversation, while also incorporating keywords that relate to your theme. Overall, quality bedrock content will offer plenty of opportunities for further conversation.

How do I choose a pillar page?

How to find the best pillar page keyword?

1. Determine the overall topic you want to write about.
2. Write down a couple of different topics in the Keyword Research tool and run the search.
3. You’ll get a list of the best keyword ideas related to your phrases.
4. Pick the best resulting keywords.