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What percentage of women who are online use Pinterest?
46\% of U.S. women adults use Pinterest. 80\% of US mothers who use the internet use Pinterest. 30\% of U.S. Pinterest users come from suburban areas. The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
Do men or women use Pinterest more?
60\% of Pinterest users are women While 60\% of Pinterest users are women, don’t discount this platform if your target audience is men. In fact, male users are up 50\% year-over-year, and many are heavily active users.
What is the demographic of Pinterest users?
6. Pinterest Demographics by Age and Income. A survey of Pinterest users in the US found that 34\% of people aged 18-29 years used Pinterest in 2019, as did 35\% of those aged 30-49 and 27\% of those aged 50-64.
How many active users does Pinterest have?
444 million
How many users does Pinterest have? As of the third quarter of 2021, Pinterest had 444 million monthly active users worldwide. During that period, the visual bookmarking platform had 89 million MAU in the United States, compared to 356 million international monthly active users.
Is Pinterest still popular 2021?
1. Pinterest is the 14th largest social network in the world. As of January 2021, Pinterest ranks as the 14th largest platform in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat — but ahead of Twitter.
What percentage of women who are online use Pinterest quizlet?
Today, more than 335 million monthly users go to Pinterest looking for ideas (Pinterest). Of those online, 34 percent of 18- to 29-year-olds and 35 percent of 30- to 49-year-olds use Pinterest (Chen). Of those online, 42 percent of women and 15 percent of men use Pinterest (Chen).
Why do females use Pinterest more?
Women are using Pinterest in a far more aspirational and motivational way than are men, who are more likely to use Pinterest like a visual bookmarking tool. In fact, within clothes and fashion, men are twice as likely as women to say their number one reason for pinning is to showcase products they already own.
Why do Millennials use Pinterest?
Millennials are using Pinterest to make their homes more family-friendly, searching for ‘family house plans’ (up 10x) and shopping for unique finds in spaces like ‘backyard seating area’ (up 34x). On Pinterest, people board when they’re bored. They’re also using the platform to make the most of their living space.
Is Pinterest still relevant 2021?
Where is Pinterest most popular?
Leading countries based on Pinterest audience size as of October 2021 (in millions)
| Characteristic | Audience size in millions |
|---|---|
| United States | 90.45 |
| Brazil | 30.65 |
| Mexico | 16.65 |
| Germany | 14.41 |
Who are Pinterest competitors?
Pinterest’s top competitors include Meta, Twitter, Instagram, Google, Snap, Amazon, Houzz and Tastemade. Pinterest is a company that develops a social networking site for saving and discovering creative ideas.
What is the Pinterest algorithm based on?
First, Pinterest creates your home feed based on the traditional ranking algorithm. Then, the controllable distribution algorithm reviews the variety of the content in this feed, and makes changes based on what you’ve searched for in the past.