Table of Contents
What makes a good quote for a press release?
Use quotes to express valuable opinions, explain the benefits to users, add credibility to claims or add a human element. Quotes are also the only parts of press releases where you/your clients can express opinions. The rest of the release must be factual and impartial.
How do you write a quote in a media release?
Use descriptive words that your target audience will understand and words that add value to the quote. Use conversational language: Don’t use a quote that sounds like it has been copied from a formal corporate document. Use a quote that will add value to your story and clearly explain the main point of the story.
What are the 5 main questions that a press release should answer?
Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases:
- What are we announcing?
- Who is the target audience?
- What are the impacts or benefits?
- When and where is it available?
- Who will be the spokesperson?
Do press releases need quotes?
Journalists generally require some degree of attribution in articles. A quote is a good starting point because it offers a different point of view, tone, and language from that of the person who wrote the release. Weak quotes, like weak writing, should not be included in a press release.
How many quotes should you use in a press release?
As a general rule of thumb, one or two quotes should be the limit. The key function of quotes in a press release is simple: to explain your news hook; to raise your company’s profile.
Can you quote yourself in a press release?
Press releases are a presentation of facts, written for journalists in the hope it gets published. Press releases can be written by yourself, someone within your company or an external supplier such as a PR agency or freelancer, and there are many common mistakes people make when drafting one.
How do I submit a press release?
Use a press release template to write your press release. Create a press release headline that draws attention and explains straightaway what your news is about. Write the most important aspects of your press release first. Use a boilerplate template to list your company information at the bottom of the press release.
When should a press release be written?
To notify the media about an event in hopes that they will spread the word. To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it. To promote your business’ appearance on the internet via blogs, websites, and social networks.
Can I quote myself in a press release?
Once you’ve established an angle for your story, you should always provide one or two quotes from yourself or a spokesperson involved in the performance, project or event. But whatever you do, don’t let these quotes go to waste.
Can you put quotes in a press release?
Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. Quotes are a powerful way to reframe your story. But to create a quote that truly tells your story, you must think about your audience, not yourself.
How many quotes should be in a press release?
What is the best day to send a press release?
Thursday
Thursday between 10 am – 2 pm is generally considered to be the ideal time and day to send out a release, as it has the biggest chance of being opened; if it contains relevant news, you can have it published in no time.
How to write a really good press release?
Your press release headline should command attention and contain at least one keyword or key phrase that tells readers what the press release will be about. More often than not, the headline is the only thing journalists will see when deciding what to read and use it as the basis for their own articles.
How to write excellent press releases?
Defining a Press Release. News from a company helps a brand stand out and build connections with journalists.
What makes a good press release?
What makes a good press release starts with the top of the page, that being the title. It should be interesting yet simple. Double spacing with wide margins means news with clarity. Another element of what makes a good press release is the proper length.
How to write a perfect technical press release?
Create an Engaging Headline News release headlines should convey the benefit to your reader.