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The Social K-factor is an indicator of how viral a website is when content is shared from the website onto social media. It is a function of the Social Coefficient, which determines how fast content is spreading through social sharing, and the Sharing Ratio, a measure of how often your content is likely to be shared.
What is Sprinkler K factor?
The k-factor for a fire sprinkler is the discharge coefficient, or in normal human terms just relates to the amount of water that is permitted through the sprinkler. The k-factor is dependent upon the orifice diameter of the sprinkler – a low k-factor (such as K2. 8 sprinkler, for example, is 50\% discharge of a K5.
What is the viral coefficient also known as?
Viral Coefficient is the number of new users an existing user generates. This metric calculates the exponential referral cycle – sometimes called virality – that accelerates company growth. Virality is the inherent incentive for customers to refer friends or colleagues to your company.
Virality Rate is the number of people who shared your post relative to the number of unique views (i.e., impressions) it had during a reporting period.
There is no “normal”. If an app is “social” by nature, its creators should navigate to achieve a k factor of 1, that is to say that every new signed up user contributes to user acquisition by referring one additional user to your product thus the product goes viral. “Normal” assumes death.
What is the viral coefficient?
The viral coefficient K meassures the number of new costumers that each existing costumer is able to convert. It is usually calculated as K=i*conv\%, where “i” es the number of invites sent out by each new costumer and “conv\%” es the percentage of invites that convert into costumers.
It is usually calculated as K=i*conv\%, where “i” es the number of invites sent out by each new costumer and “conv\%” es the percentage of invites that convert into costumers. Viral growth requires K>1, but it is not the only metric that impacts virality.
Tl;dr: This is a viral growth for startups overview which explains how to model virality in detail. There is a free excel model to download The model you created is incredible… really amazing work.