Table of Contents
What is the direct channel in Google Analytics?
Google Analytics’ “Direct” channel refers to traffic from users who arrive directly at your website domain (see what GA did there?). This typically means that they’ve either bookmarked your website, or typed your URL directly into their browser.
What is none in medium in Google Analytics?
Medium: Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
What is a direct referrer?
Direct Traffic When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
What is direct load traffic?
Direct access (direct traffic) to a website occurs when a visitor arrives directly on a website, without having clicked on a link on another site.
What is the difference between (direct) and (none) in Google Analytics?
In the case of ( direct) / (none), ‘direct’ is the traffic source and ‘none’ is the medium. In the case of analytics.google.com / referral, ‘analytics.google.com’ is the traffic source and ‘referral’ is the medium.
Why is my Google Analytics Traffic marked as (direct) / (none)?
If these resources don’t help identify the traffic source and medium, Google Analytics checks if the browser has a Google Analytics cookie from a previous session. If none of these steps have provided Google Analytics with the data it was looking for, the traffic will be marked as (Direct) / (None).
Why do I see “none” in Google Analytics?
Amongst your data in Analytics, you’ll see (none) appearing where there should be a campaign source, or a traffic source, or even a keyword. Sometimes you might also see “not provided” – that’s a whole other story. When visitors arrive on your site, the referring site usually identifies itself to your site along with that user.
What is “direct/none” traffic?
“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined. Some examples of this are: Someone clicked a link from a secure portion of a website.