What is keyword research and mapping?

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What is keyword research and mapping?

Keyword mapping is the process of assigning relevant keywords to the different pages on a website based on thorough keyword research. It’s an important aspect of on-page search engine optimization that will allow search engines to see the page’s relevancy based on a user’s search.

How do you create a keyword?

Basic tips for building a keyword list

  1. Think like a customer when you create your list.
  2. Select specific keywords to target specific customers.
  3. Select general keywords to reach more people.
  4. Group similar keywords into ad groups.

How do you cluster keywords?

Here’s a brief explanation for how to do keyword clustering and how to build out a content strategy around those clusters.

  1. Step 1: Make Your Keyword List.
  2. Step 2: Segment Your Keywords Into Groups.
  3. Step 3: Create & Optimize Pillar Pages For Your Keyword Clusters.
  4. Step 4: Reinforce Your Keyword Clusters With Blog Content.
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What is keyword mapping?

Keyword mapping is the process of pairing your target keywords to their goal landing pages. The main benefits of keyword mapping are: An informed internal linking strategy. Easily measuring the effectiveness of your SEO efforts.

What is page mapping in SEO?

Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page seo recommendations to help make the page more relevant to the mapped keywords.

How do I group keywords in SEO?

Like any SEO technique, keyword grouping is a sequence of steps that have to be followed in order to get the best results possible.

  1. Do Keyword Research.
  2. Create High-Level Keyword Groups.
  3. Make Sub-Groups.
  4. Work Through Sub-Groups Until They Are Targeted & Small.

How do content marketing and SEO work together?

SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.

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How do you keyword a URL map?

Here’s how I do keyword mapping

  1. Make a list of possible keywords, using a keyword tool.
  2. List all current pages within the website.
  3. Find out the monthly search volume and ranking difficulty using a keyword research tool.
  4. Assign a keyword to each page of the website.