Table of Contents
What is fashion communication and styling?
Fashion communication is a domain which involves itself with the communication of fashion and lifestyle. This can take various forms such as communication design, branding for a fashion label, public relations, fashion journalism, advertisement, styling or visual merchandising and art direction.
What fashion communications include?
As a fashion communication graduate, you could go into a variety of professions across the fashion industry. These include art direction, fashion film, social media, advertising, marketing, copywriting, photography, event management, styling, social media, branding and more.
Why is fashion communication important?
Fashion communication is important for creating a unique brand identity. It helps brands to gather maximum visibility and attract more customers. So, if you want to explore a new and lucrative avenue in the fashion industry, you can choose fashion communication.
What is the job of a fashion communicator?
Fashion communicators are getting paid to persuade people to buy products through their marketing and public relations campaigns. They work in advertising, brand management, public relations and advertising research agencies specializing in consumer goods.
What is fashion styling and creative direction?
With a passion for style, and a creative mind full of visual ideas, participants learn how to communicate fashion through all the digital and physical channels currently used by the industry. They learn how to recognise, reinvent and define the style of a garment, a product or a brand through influential images.
What is the difference between fashion design and fashion communication?
Though fashion communication and fashion designing might sound synonymous terms, they are totally in contrast to one another. Fashion designing mainly focuses on the designing aspect, whereas communication focuses on how to promote fashion through different social media platforms.
What is fashion promotion and communication?
The Fashion Communication and Promotion pathway focuses on how fashion can be communicated and promoted through different media. The curriculum includes graphics, branding, styling, film, photography and digital platforms.
What is the fashion technology?
Definition of Fashion Technology Fashion technology is described as the field that primarily focuses on the study of fabric types and suitability. It deals with examining various kinds of fabric and then choosing the appropriate fabric for the final product.
How do fashion brands communicate?
Over the last years, fashion companies have been using testimonials, influencers and VIPs to advertise their products and to amplify the reach of their communication. This approach has transformed VIPs and movie stars in fashion models, capable of influencing purchases and brand awareness on a global level.
How do you study fashion communication?
Who can study this course?
- Candidates who have passed 10+2 in any discipline can pursue Fashion Communication in bachelor’s degree level.
- Candidates who have passed bachelor’s degree in Fashion Communication are eligible to pursue Fashion Communication in master and doctoral level at Indian and foreign universities.
What is fashion image and styling?
Course overview Fashion image experts and stylists are at the front line of the fashion industry, working across fashion shoots and celebrity events, and even with social media influencers.