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What is Eddie Bauer known for?
Eddie Bauer, inventor of the down parka, made his name synonymous with high-quality outdoor clothing and sporting goods. An avid outdoorsman, Bauer opened a small sporting goods store in downtown Seattle in 1920.
What age group is Eddie Bauer for?
Weiler said the majority of catalog customers are women, age 25 to 35, but men make up a larger share of customers in the stores. Eddie Bauer has 429 stores in the United States and Canada.
Is Eddie Bauer an old man brand?
So how in the heck do people today get the sense that Eddie Bauer is a frumpy old man’s brand? The company sold to General Mills in the ’70s and then to Spiegel Inc. in the ’80s, who were interested in making the hardcore apparel name into a lifestyle brand.
What did Eddie Bauer invent?
down jacket
You can thank Eddie Bauer, who created a down jacket in 1936 after the cold almost killed him. Bauer got caught in a storm as he hiked out from a fishing trip in his home state of Washington. “Eddie was in charge of carrying the 100 pounds of fish,” according to a history from the company that bears his name.
Who started Eddie Bauer?
Eddie Bauer
Eddie Bauer/Founders
Who owns Eddie Bauer clothing?
SPARC Group LLC
Eddie Bauer/Parent organizations
Who buys Eddie Bauer clothing?
Authentic Brands Group
May 7 (Reuters) – Top U.S. mall owner Simon Property Group Inc (SPG. N) and Authentic Brands Group LLC have agreed to buy Eddie Bauer, adding the outdoor gear and apparel retailer to a brand marquee housing Aéropostale, Forever 21 and Brooks Brothers.
Was Eddie Bauer a real person?
Eddie Bauer (October 19, 1899 – April 18, 1986) was an American outdoorsman, inventor, author, and businessman. He founded the Eddie Bauer company to sell tennis-related items in Seattle, Washington in 1920.
Is Eddie Bauer name brand?
The company was established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer (1899–1986)….Eddie Bauer.
| Type | Private |
|---|---|
| Products | Clothing, sportswear, outdoor gear |
| Owners | Authentic Brands Group and SPARC Group LLC |
| Number of employees | 10,000 worldwide (2007) |
| Website | eddiebauer.com |
Who invented the first down jacket?
In 1936, Eddie Bauer invented a quilted jacket insulated by goose down after contracting hypothermia on a winter fishing trip in Washington, setting the template for technicalwear. Two years later, the couturier Charles James designed an evening jacket that resembled a cropped quilt.
What inspired the first goose down jacket?
After firing three distress shots into the air, Eddie was rescued by Red, who got him home safely. The experience inspired Eddie to design a jacket that would not only keep an outdoorsman warm, but would be light enough to wear when hiking.