What is a high audience overlap?
Audience overlap is an error that occurs when sponsoring content to two or more target audiences. Often enough, the audiences we create won’t be very different from one another. In these cases you end up paying for your ads to run against one another and the results of your advertising can be affected dramatically.
How big should target audience be Facebook ads?
between 1,000 and 50,000 people
Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.
How do you use Facebook audience overlap?
You can check if two audiences you’re using are overlapping with our tool:
- Go to your Audiences.
- Check the boxes next to the audiences you want to compare (up to 5)
- Click Actions > Show Audience Overlap.
Which strategy is most effective to avoid overlapping audiences?
Cast a wide net for new users – target interests, locations and age groups. Attract users similar to the ones you have in your wide net. Bring home individual users through precise targeting using Dynamic Product Ads and Website Custom Audiences – you want to make sure your creatives are keeping them entertained.
How do you calculate reach overlap?
Or as a formula, (Overlap Impression Reach / Impression Reach)*100 = Overlap Impression Reach Percent. Total reach is the combined impression and click reach. A user could be counted in one or both categories of reach; all users together are counted as total reach.
Whats a good target audience size?
Some 18\% also say that 30,000 to 50,000 is good audience size. And, 9\% think 50,000 to 75,000 audience size also performs well. Less than 5\% think that you should target fewer than 1,000 or between 10,000 to 20,000 people.
What is Facebook auction overlap?
When you create ad sets with overlapping audiences, it’s possible that multiple ads from your Page could enter the same ad auction. We call this auction overlap.
Do ads within the same ad set compete with each other?
Ad sets compete against each other, but ads within an ad set do not. This means that if you’re running two ad sets simultaneously—even if they’re inside the same campaign—you run the risk of bidding against yourself in an auction and driving up the price.
What is narrow audience in Facebook?
So how can you narrow down your Facebook target audience to include fewer people who’d be more interested in your offer? You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Interests section. Once you click on this button, you can add another layer of interests.