What are the benefits of celebrity endorsements?
The Benefits of Celebrity Endorsements
- Build brand equity. Prior to Michael Jordan, Nike primarily sponsored tennis and track athletes.
- Help people remember ads.
- Make people believe the product contributes to superstar status.
- Stand out.
Why do people care what other people’s opinions about celebrities are?
Because a lot of people DO care what their opinions are. Some people consider it there moral imperative to only support those celebrities who support their views, because buying a product from someone who doesn’t support your platform is just as bad as giving money to the groups that work against you in their eyes. They don’t.
Do voters care what celebrities think about politics?
It is common for Hollywood stars to share their opinions on just about every political and social issue in order to sway a multitude of voters. But surprise! Studies show that most voters care very little about what celebrities think, and astonishingly, their efforts often have the opposite effect.
Should celebrities tell their political opinions to consumers?
While it is true that some of today’s consumers want to devour both a celebrity’s entertainment and political beliefs, most fans prefer not to be inundated with their opinions, especially those that force them into contrived choices. So when in doubt, celebrities should keep their opinions to themselves, as hard as that is to do.
Why don’t Celebrities endorse politics?
It is easy to speculate why. Voters know that being a celebrity does not make them an expert on political and social issues. And worse, in a related 2018 study by Hill-HarrisX, 60\% of respondents said they are oppose to celebrities giving political endorsements because it helps polarize public opinion and actually distracts from important issues.