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What are some of the great features of Google Analytics?

Posted on September 2, 2022 by Author

What are some of the great features of Google Analytics?

Analytics offers tools for insightful funnel analysis on your sites and apps.

  • Shopping and Checkout Funnels. Analyze the customer path to purchase and determine where customers drop off at each stage in the funnel.
  • Custom Funnel (Analytics 360 only)
  • Multi-Channel Funnels.
  • App Event Funnels.

What are the most important website metrics?

9 Important Website Metrics You Should Track Share

  1. Number of Visitors.
  2. Bounce Rate.
  3. Average Pageviews per Session.
  4. Session Duration.
  5. Average Time on Page.
  6. Top Traffic Source.
  7. Device Source.
  8. Interactions per Visit.

What are Google Analytics metrics?

What is a metric in Google Analytics? Metrics are expressed through numbers (number values, \%, $, time) in a Google Analytics report: they are quantitative measurements of data and show how a website is performing in relation to a specific dimension.

What are metrics for websites?

Website metrics are a variety of measurements made on a given website in order to better track its performance and statistics. Metrics are the numbers behind certain variables related to a website. Tracking these numbers is vital, and can often give insight that would otherwise be overlooked.

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Why are website metrics important?

Website metrics are how you measure your site’s performance. Metrics tell you what’s working, what’s not, and where you can improve. Without paying attention to your metrics, you’re working off assumptions, and you really have no idea how much your website helps your business grow or the opportunities you’re missing.

What are some examples of metrics in Google Analytics?

While there are thousands of metrics you can track, here are some examples of metrics in Google Analytics: Sessions: Measure the volume of visits to your website. Users: Measures unique visitors to your website. Pageviews: Measure the total number of pages viewed on your website.

How many features do you use in Google Analytics?

There are probably 50, 100 or even more features that I use on a regular basis. Some of them relate to collecting relevant and reliable data in Google Analytics. Others are more geared towards meaningful analysis and gathering insights for the business. But which ones are the most useful?

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How to track your website traffic with Google Analytics?

You will find most of these metrics in the Audience section within the dashboard of Google Analytics, along with other metrics that aid you in tracking your website traffic. When you proceed armed with this knowledge, there will be nothing stopping you from growing your website in the way that is best for your brand.

What is Google Analytics and why do you need it?

Google Analytics is a powerful and accessible (free) tool that lets marketers track more than 200 metrics that span the entire funnel—from acquisition to conversion. And while the massive amount of data you can get from Google Analytics is great, you most likely don’t want to track everything.

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