Table of Contents
What are sales Battlecards & how do you use them?
A sales battlecard is a concise, actionable summary of your products, market, customers, and competition. The goal is to equip sales reps with sales-ready responses to the most important questions, objections, and needs a prospect could have.
What should be in a Battlecard?
Your battlecard should be specific to your product, and include sections focusing on:
- Company/product overview.
- Customer pain points.
- Key features.
- Key differentiators.
- Why your product or service is the best on the market.
- A script to handle customer objections.
- Questions to ask the prospect.
Why do people win Battlecard?
In terms of providing value to your sales team, the “Why We Win” battlecard does so by outlining the key weakness of your competitors and by highlighting where and when they should strike. The structure of the “Why We Win” battlecard template is unique because the card presents information through the use of stories.
How do you make a battle card?
- Figure Out What the Sales Team Struggles With.
- Build Battle Cards Specific to Each Team.
- Research Competitors to Find Differentiators.
- Write Kill Lines to Highlight Where You Beat the Competition.
- Write How the Sales Team Speaks.
- Create a Feedback Loop Between Sales and Marketing.
What is a competitor Battlecard?
What is a competitive battlecard? A competitive battlecard is a sales enablement asset that delivers succinct, digestible insights—insights that your reps can leverage in order to win deals against a specific competitor.
What is competitive intelligence in business?
Competitive intelligence, sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage.
What is a competitive comparison?
Definition: A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in comparison to your own. It’s common knowledge that the better you understand your competitors, the better chance you have of beating them.
What are the 6 steps you need to follow when you begin your competitive analysis?
How does it work? There are 6 keys steps to follow when conducting your competitive analysis: create a spreadsheet (based on the template in this article), identify your competitors, categorise them into direct and indirect competitors, analyse them, compile your data, and then identify your competitive advantage.
What practices should a firm use to gather competitor intelligence and why?
Competitive intelligence can be gathered by going through business ads or visiting the competitor’s website. A company can learn which business practices consumers like best by searching through business reviews.
How do you gather intelligence?
Our principal techniques for gathering intelligence are:
- Covert Human Intelligence Sources or “agents”.
- Directed surveillance, such as following and/or observing targets;
- Interception of communications, such as monitoring emails or phone calls;