Table of Contents
What are explainer videos used for?
An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.
What are product explainer videos?
A product explainer video shows instructions on how a specific product works, its features or details and the problems it can solve for you. Typically around 60-90 seconds short, it aims to explain the things you’d most likely want to know about the product and reasons why you should buy it.
Does an explainer video have to be animated?
They can be live-action or animated. They can be tailored toward social media, landing pages, email strategies.
How an explainer video can be useful for promoting online businesses?
Marketers who have already added explainer videos to their marketing mix have seen the positive results firsthand— over 80\% say that videos help to generate leads, improve website traffic, and increase sales. This is because videos serve the sales funnel much better than a marketing mix comprised of just text content.
How are explainer videos made?
How to make an explainer video
- Step 1: Write the video script. The script is the most important element in creating a good explainer video.
- Step 2: Recording the voiceovers.
- Step 3: Explainer video production.
- Step 4: Music & sound effects.
- Step 5: Measure the performance of your explainer video.
What are animated explainer videos?
An explainer video is a short animated video commonly used by businesses to quickly tell their brands’ stories in a memorable way. Explainer videos work perfectly well for companies like Twitter, which provide services that may be very hard to describe in a clear and succinct way.
What makes a good explainer video?
A good explainer video should, therefore, be specifically designed to capture the intended audience’s attention and then make the most of it while it’s still hot. This is why the most successful ones out there are always brief, straight to the point and most importantly, have a clear call-to-action at the end.
Are explainer videos still popular?
But their popularity doesn’t stop there: 95\% of people have watched an explainer video to learn more about a product or service –that’s almost everyone! They’re popular because they work. Animated explainer videos boost online visibility, build brand awareness and improve conversions and sales…
How do you animate an explainer video?
How to make an explainer video
- Step 1: Write the video script. The script is the most important element in creating a good explainer video.
- Step 2: Recording the voiceovers.
- Step 3: Explainer video production.
- Step 4: Music & sound effects.
- Step 5: Measure the performance of your explainer video.
What are explainer animation videos?
Explainer videos are one of the most common, next to promotional videos or advertising. Explainer videos are short videos that explain or present something about a business. A few years ago it was animated whiteboard explainer videos and a trend that is growing lately is a mix of live-action and motion graphics.