Should you follow up after sending a press release?

Should you follow up after sending a press release?

Most journalists prefer to receive pitches through email, so it’s a good idea to follow up after the first email in the same way, as well. Following up is simply reminding the journalist about what you sent and why you think their readers would appreciate it. You can follow up with as little as one line of text.

How do you follow up a reporter after an interview?

1. “Let the reporter know that you saw the story and you appreciate the coverage. Don’t go overboard and start sending product samples; you don’t want to make it seem like a payoff. But do let him or her know if you’ve printed and framed the story or posted it to your Facebook page, etc.

How do you follow up with a reporter?

Don’t write them a novel, keep it short. “The perfect news release follow-up is really quite simple – make sure the information is sent to the right person, is timely and is targeted to the publication’s demographic. An email or telephone follow-up a day or two later that is quick and to the point.

What do you do after a press release?

Follow these 6 steps to master the art of the press release and get your small business noticed.

1. Re-read the release to ensure it promotes the story, not the business.
2. Write an attention-grabbing email subject line.
3. Copy and paste the release into the email.
4. Send it to the right reporters.

How long should I wait to follow up on a pitch?

Pro tip—the best time to follow up is often 24 hours after you really want to follow up. Another reason to wait is that you don’t want to seem too desperate, irritating or any one of a thousand other negative adjectives recipients might think of when you follow up too quickly.

How do you follow up on a press release?

Keep your follow-up short and no longer than a few sentences. Include the original press release or pitch below it, as reference, or, even better, link to a version that’s on your website. In my humble opinion, following up with a phone call is a wasted effort unless you know the reporter really well.

What should I do after media interview?

After the interview

1. Follow up.
2. Be available for post-interview requests.
3. A picture (or video) is worth a thousand words.
4. Publicize your involvement.
5. Share the news with OSA!

Should you thank a reporter for a great article?

“The best way to say thank you to journalists who you like and who did good work covering your (company) is to give them exclusive stories or give them a heads up about future news,” said TechCrunch reporter Rip Empson. Rather, leave it up to the reporter to deem if the news pitch is deserved of a story.

How do you follow up customers?

Here are five simple steps to effectively follow-up after a sale.

1. Send a note to say thank you. Some companies send emails.
2. Check in. It’s a good strategy to call clients a week or two after the sale and find out how everything is going.
3. Keep the lines of communication open.
4. Think second sale.
5. Ask for referrals.

How long should a press release be?

A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.

When should a press release be sent out?

The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5\% between 6 and 10 am.

How long should pitches be?

You can pitch an agent in person at a meeting or conference, but a pitch can also be written out in the form of a query letter. In general, though, pitches should be brief: A few hundred words written out, or 60–90 seconds in person.