Should my website be my business name?

Should my website be my business name?

The main difference between business names and domain names is that a business name is used for identification, branding and legal purposes whereas a domain name is primarily a digital address for your website. As such, your business name and domain do not necessarily need to match.

Should you use your company name as a keyword?

Competitors can buy your brand name as a keyword, even if it’s trademarked. By using your brand name as a keyword, their ad could potentially show up on the SERP when someone is searching for your specific company. Then their ad will show above your organic result, which isn’t what you want.

Does the name of your website matter?

Does a domain name matter for SEO? Yes it does. If we are looking at just the domain name alone, it is undeniable that you want people to recognize your brand, your business or what your website is all about. Having the right domain name can help you target your audience and accelerate your search engine placement.

Does your company name affect SEO?

With a business name that’s friendly to your target keywords, you’ll easily be top of the results. Believe it or not, the name of your business can make or break your SEO strategy. And your SEO strategy is something you don’t want to break. I know that because 67.66\% of marketers check their SEO every single month.

What is the difference between brand name and domain name?

While the AMA (American Marketing Association) defines brand as a “name, term, sign, symbol or design, or a combination of these intended to identify the goods and services of a seller or a group of sellers, the domain name bears your unique identity on the Internet.

What is the difference between a business name and a domain name?

A domain name is an internet address. Domain names let an internet user visit a specific website. A business name is registered to identify a business that wishes to trade other than with its own name. A company name is the name of a specific type of legal entity.

How important is website name for SEO?

How Does Domain Name Affect SEO? While they aren’t a major ranking factor, domain names can have significant impacts on SEO. Using a mix of relevant and branded words to create a short, concise, and click-worthy domain name will significantly increase your chances of ranking well in search engines.

Should my business name be a negative keyword?

Add your business name as a negative keyword. It definitely can make sense to do this if the clicks are eating into your budget. But often brand clicks are inexpensive, so weigh up whether it’s better to keep or lose that traffic. Nothing you do in Google Ads, affects organic search results.

Is domain name a ranking factor?

Broadly speaking, while your domain name itself isn’t considered to be a direct Google ranking factor, elements of your domain name may play into your overall SEO success. These include elements such as memorability, length, keyword usage, brand-ability, and more.

How Long Should domain names be?

Aim for 6-14 characters – and remember the shorter, the better. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars. If you can’t find something short, make it brandable.

How can I choose my brand name?

Here are 5 tips to come up with a good one.

1. Gather ideas and brainstorm with your partners to form a list of possible names.
2. Use clear, descriptive, easy-to-remember words.
3. Make sure it’s unique.
4. Skip the buzz words.
5. Make sure the name can be carried over to your logo, slogans & taglines.

Can a brand name be different from company name?

In reality, the two can overlap. Famous brands such as Sony, IBM, Nike or Shell are also the names of the parent companies. However, a company such as Procter & Gamble does not feature as a brand name although it markets many famous brands, including Gillette, Olay, Duracell and Iams.

Is your “contact us” page good for SEO?

Your “Contact us” page is where site visitors, potential customers, or partners expect to find more than just your address and phone number. When it comes to optimizing your contact page for SEO, think about it like this: put usability above all.

What is the most important page on your website?

These 3 factors all mean one thing: Your product page is the most important page on your site. Build your product page effectively and both your traffic and conversions will skyrocket. Fail to do so, and almost all your marketing and advertising efforts will fall short of goal.

Is your ecommerce product page now a landing page?

Your product page is now a landing page – at least in function. This means it needs to (in order of importance): There are a variety of ways to do each one of these, and we’ll focus on each section below and show you examples of how folks are turning their ecommerce product pages into landing pages. The key is to focus on these 3 best practices:

Should you build a product page or landing page?

Build your product page effectively and both your traffic and conversions will skyrocket. Fail to do so, and almost all your marketing and advertising efforts will fall short of goal. This is risky business – and it’s the same business that digital marketers building landing pages have long been grappling with.