Table of Contents
Should I use broad match keywords?
Sometimes, broad match can be an ideal choice when you’re first starting your campaigns and want to see what’s working for you. After your campaigns are over, you can take a look at which searches actually got you clicks and it may be different than what you’d expected.
Is broad match modifier going away?
In July 2021, broad match modifiers will no longer be available for use in campaigns. Campaigns that still have broad match modifier keywords will continue to serve, just with the new behavior. The changes seem to be a way of streamlining the keyword match types to have specific roles.
Should you use broad match Google ads?
Through agency-wide testing, we’ve found that using broad match in Google Ads, paired with automated bidding such as Maximize Conversions or Target CPA, can be extremely effective at capturing low CPC searches that are just as relevant as the ones in your core campaigns.
Does broad match work?
Though broad match has its downsides, it still brings in 56\% more conversions than exact match. Broad match is the default match type on AdWords for a reason – when beginning a campaign, broad brings in the most data for you to act on.
Are broad match keywords cheaper?
Google Ads Keyword Match Type Experiment Conclusions For the traffic cost, broad match modifier was slightly cheaper (at $1.57 per click compared to $1.64 for the exact match) but had a much lower conversion rate.
What do you do with a broad match modifier?
As previously shown, broad match modifier keywords work by adding a “+” to the specific word in your keyword phrase that you want to always bid on. Without the “+” preceding it, a keyword won’t trigger your ad to appear, which ensures that a more tailored group of users are shown your ad.
What are the benefits of using broad match?
Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases, close variations of the keyword terms, related searches, and other relevant variations.