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Is Mailchimp open rate accurate?
Because open rate tracking relies on images, it isn’t 100\% accurate. Mailchimp reduces this margin of error by factoring in click-throughs with open rates. Since subscribers have to open a campaign to click a link inside it, we’ll consider those clicks as opens even if the tracking image didn’t load.
How does Mailchimp know email was opened?
Email opens are tracked by tools like Mailchimp by adding a “pixel” into an email sent via their system. When the email is “opened”, the email reader pulls in the information from the sender – and when it pulls the ‘pixel’, Mailchimp can tell someone’s opened the email.
Why is my Mailchimp open rate so low?
Why the Mailchimp campaign was identified as spam The most likely reason for the high delivery rates and low open rates, after deduction of the four common causes for low open rates int his case, is that the campaign was identified as spam by the receiving server.
How do I increase open rates in MailChimp?
Five MailChimp Tips to Increase Email Open Rates
- Use A/B Testing.
- Don’t Use Language That Sounds Spammy.
- Integrate Your Campaigns with Social Media.
- Use a Short, Compelling Subject Line.
- Send a Test Email (and check how it looks on a phone)
How accurate is email open tracking?
Nobody can accurately report on open rates (don’t believe them if they tell you they can). It’s a generally accepted metric in the email marketing world that email open rate reporting can be off by as much as 35\%.
How do I increase open rate in MailChimp?
What is a good open rate and click rate?
If you just look at industry benchmarks across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 12-25\%. Your average click-through rate should be between 2-5\%. Your average click-to-open rate should be between 10-22\%.
Are open rates accurate?
Monitor your open rates Although not 100\% accurate, open rates provide a good measure of engagement over time. If the number of opens starts to dip, it’s a sign that you need to review your sending frequency, or perhaps your content.