Is it illegal to make up testimonials?

Is it illegal to make up testimonials?

Section 5 of the FTC Act 15 U.S. Code § 45 makes fake testimonials illegal. The FTC considers your review to be fake if it is not based on the experience of a real customer. As long as the review clearly shows that the customer was influenced by money, publicity, or a gift, you are allowed to post those reviews.

How do you forge testimonials?

1. Determine what story you want to tell. You want your testimonials to tell a story about your product and business.
2. Ask specific questions.
3. Keep it short and conversational.
4. Use the customer’s name and include pictures, if possible.
5. Quote testimonial.
6. Social testimonial.
7. Influencer testimonial.

How can I make my testimonials look good?

9 Tips for Creating a Great Customer Testimonial Page

1. Use the highest-quality photos and video you can manage (send out a crew if you can!)
2. Make your customers look good (not just your own business and your product)
3. Ask your customers to share concrete numbers that demonstrate the ways you helped their business.

Are testimonials legit?

Testimonials are usually generated organically or at least free of charge, as long as your product or service is good and the customer is happy with their purchase. But that doesn’t mean that all paid testimonials are necessarily fake.

Can testimonials be edited?

It’s totally fine to cut out parts of the testimonial to make it shorter for your website or marketing use. But, make sure that by deleting something you aren’t changing the meaning.

Can testimonials be anonymous?

General rule: the more information you include in the attribution, the more credible the testimonial. Testimonials that are anonymous (in the sense that there’s no way to locate the person who gave the quote) lessens the testimonial’s credibility.

How do I present testimonials on my website?

Keep it authentic Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’s website and logo if applicable, and photos of them using the product to add authenticity and credibility. Good reviews are an important part of online reputation management.

How do I put a testimonial on my website?

4 tips for adding testimonials to your website

1. Include customers’ headshots.
2. Link to your clients’ websites.
3. Use different content types.
4. Only use testimonials you own.
5. Add customer quotes to your homepage.
6. Include product-specific customer reviews on product pages.
7. Create a dedicated testimonials page on your site.

How do you post testimonials to clients?

Share customer testimonials in your stories Include a short snippet of a review, or include a full review. Just don’t fill the entire story with text, as stories are generally more quickly digested that posts in your feed. You can also re-share a story that your customer or client has tagged you in.