Table of Contents
Is advertising on a podcast worth it?
Listeners Tune in at Home and On-the-Go It’s obvious that advertising on a podcast is worth it for your brand. Pairing strong ad copy and a good spot position, your podcast ads can generate sales and new customers for your business.
What is one advantage of advertising on podcasts?
Perhaps the biggest benefit of podcast ads is that listeners enjoy them. Edison Research found that 67\% of podcast listeners enjoy hearing the ads, compared with just 6\% for TV and radio audiences. The WARC report said that 78\% of listeners are comfortable with hearing ads on podcasts to support free content.
What are the cons of podcast?
Disadvantages of Podcasting
- Accessibility for some audience can be an issue. Internet is required for people to access the podcasts and it becomes difficult to reach to a wider audience if internet is not available.
- Finding and reaching to your audience.
- IP and content protection is difficult.
What is podcast advertising?
Podcast advertising is a digital audio platform reaching 73 million* educated, affluent and mobile listeners every month, who are open to hearing your brand’s message. The most effective podcast ads are voiced by the hosts themselves, in their own words and style. Listeners pay attention and remember what they hear.
Do ads on podcasts change?
Podcast Advertising Terminology Dynamic Insertion: the use of software to automatically insert ads into pre-existing podcast audio. These ads can be easily changed across a podcast’s entire catalog without making changes to the original audio file.
What are the pros of podcasts?
When you are considering producing podcasts for your organization, consider these top benefits:
- Podcasts make information personal.
- Podcasts are convenient and easy to consume.
- Podcasts cut costs.
- Podcasting is a time-efficient form of communication.
- Podcasts are portable.
- Podcasting is an on-demand technology.
What are the pros of podcast?
How do podcasts advertise?
You can do either host-read ads or dynamic ads (or both) through networks like Midroll or negotiated directly with the podcast. Overcast also has a simple ad platform that you can use to target specific podcast categories with a small banner.