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How new media replace traditional media?
These methods are mostly said to deliver better results than other tactics — known as “traditional media” or even “old media”. Keep reading to learn the about new and old media, plus the differences between traditional media and new media, to help your company decide which method is best for your business.
Why traditional media is better than new media?
Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results.
Why is traditional media better?
Traditional media is still the most credible news source, it’s essential for conveying brand messaging as it is instantly recognisable. Social media is often used by traditional media to drive traffic to their website, thus meaning traditional media can still reach vast audiences online and offline.
Social media has also allowed news to be accessed in real time, for instance just seconds after a big event happens. Social media can also be used to identify trends and make predictions based on conversations in ways that before would need to be done forking out thousands of dollars on surveys.
Can digital media replace traditional media?
Furthermore, due to the nature of the internet, digital media provides more flexibility and allows posts to be altered or updated anytime, unlike the print media which has to go through a cumbersome process to do so. However, traits such as interactiveness and flexibility are double-edged swords.
Do you think that digital marketing will replace traditional marketing in the near future Why or why not?
Digital marketing could replace conventional marketing strategies someday, but not right now. Digital marketing, however, is a required complement to each marketing strategy. Many businesses have found that their return is not nearly where it used to be when the only option was traditional marketing.
What is the advantages of traditional media?
High local coverage and immediate [daily] delivery of your message. Excellent mass media [almost everybody reads the newspaper]. An interactive medium [people hold it, save it, write on it, cut coupons, etc.]. Flexibility in production: low cost, fast turnaround, ad shapes, size, excellent quality for inserts.