Table of Contents
How Google Analytics identify users?
As we mentioned earlier, Google Analytics identifies a user by creating a randomly generated string for a Client ID field stored within a user’s browser cookie. GA can match and label sessions that come from the same browser on the same device and will recognize those sessions as coming from the same user.
What is a funnel visualization report?
The Funnel Visualization report backfills any skipped steps between the step at which the user entered the funnel and the step at which the user exited the funnel. For example, let’s say your funnel is defined as /step1 > /step2 > /step3 > goal, and a user navigates from /step2 to goal, skipping /step1 and /step3.
Are unique users and new users the same in Google Analytics?
Similarly, new users in Google Analytics are people who have visited your website for the first time, irrespective of the date range. Note that new users are a subset of unique visitors or users. This means that unique visitors is the sum of new users and returning users starting a new session in a defined date range.
What is a funnel visualization report in Google Analytics?
The Funnel Visualization report on Google Analytics shows you how many users make it to the next step of purchasing a product. To learn more about other ways to optimize the pages and user flow of your website, check out our past post: How to identify and fix the problem pages on your website with Google Analytics.
How do I create a funnel report in Google Analytics?
Create Custom Funnels
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Click Customization > +New Custom Report.
- Select the Funnel tab.
What is user funnel?
A funnel is a series of steps (events) that a user takes that leads to a conversion. The most common reason businesses use funnels is to figure out their conversion rate. Conversion rate is the number of users that complete a desired action divided by the number of total users.