How do I find the right influencers for my brand?
10 Ways to Find Influencers as a New Brand
- 1- Start with hashtags.
- 2- Use Google… the smart way.
- 3- Scan competitors’ mentions & tags.
- 4- Search by keywords on YouTube.
- 5- Start following blogs and bloggers.
- 6- Use influencer tools or databases.
- 7- Recruit through your brand’s website to find influencers as a new brand.
How do I find up and coming influencers?
Here are the 5 best ways to find Instagram influencers
- START by looking at your own followers for potential influencers.
- Do relevant hashtag searches to find highly engaged Instagram influencers.
- Check your competitors’ followers.
- Do relevant Google searches.
- Use influencer marketing tools or influencer marketplaces.
How do I hire influencers on Instagram?
Hiring Influencers for Your Campaign
- Reach out via their social channels.
- Approach the influencer via their manager or agency.
- Request data from their previous campaigns to validate legitimacy.
- Determine the nature of the contract.
- Document a legally binding contract that both parties agree on.
How do you DM influencers on Instagram?
If an influencer has a business profile, they will have a link to contact them via phone or email in their bio section. Then, all you have to do is click on their email address and it should direct you to compose an email.
How do you reach out to a brand influencer?
General Pointers
- Keep your email short and concise.
- Don’t make the brand work.
- Be professional, but don’t be afraid to show your personality and warmth.
- Make each email personal, don’t copy and paste.
- Introduce yourself.
- Explain why working together makes sense.
- Link your Instagram and media kit.
How do I pay my influencers?
- Gifting or rewards.
- Comped event or trip attendance for influencer content.
- Store credit and rebating.
- Content licensing fees for brand awareness.
- Pay per post and sponsored posts.
- Performance-based partnerships.
- Fixed rate + performance bonus.