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It turns out that not only are email newsletters still useful—they’re also one of the best channels for developing a stronger relationship with your prospects and customers. To be a good marketing tool, newsletters should deliver value to your target audience—by entertaining, educating, and engaging them.
What industries use email marketing the most?
Average email marketing campaign stats of Mailchimp customers by industry
| Industry | Average Open Rate | Average Click Rate |
|---|---|---|
| Marketing and Advertising | 17.38\% | 2.04\% |
| Media and Publishing | 22.15\% | 4.62\% |
| Medical, Dental, and Healthcare | 21.72\% | 2.49\% |
| Mobile | 19.29\% | 2.27\% |
Are newsletters email marketing?
Email newsletters are often top of mind when first developing an overall email marketing strategy. But newsletters are only one piece of a comprehensive email marketing program.
How effective are email newsletters?
Email newsletters are one of the most powerful digital marketing tools available to market your business. In fact, a study by Monetate found that email marketing leads 4.24\% of visitors to complete a sale. Compare this with 2.49\% of visitors who come from search engines and . 59\% who visit from social media.
If you just look at industry benchmarks across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 12-25\%. Your average click-through rate should be between 2-5\%. Your average click-to-open rate should be between 10-22\%.
How effective are email newsletters for marketing a business?
Should you subscribe to industry email newsletters?
Some benefits of subscribing to industry email newsletters as a professional: Distraction-free content in one compact place about the current news, best practices tips, industry trends, etc. Often a good way to learn what competitors are up to
Really Good Emails (RGE) has one of the best newsletters in the business. I guess this shouldn’t come as a surprise since their website is entirely built around showcasing awesome promotional email campaigns and email newsletter designs.
Now you have a reason to listen (and not just because you’re related). Done well, an email newsletter is like the expert in the field of your email marketing efforts. An email newsletter is a recurring email sent to subscribed contacts containing curated informational content from news articles to resources and tips.
What makes a good newsletter Design?
The newsletter design is also very sleek, including multiple calls to action (CTAs) and strategic use of colors to draw in readers. One last great element is the top right corner of the email that lets readers refer Away to their friends. This is a very powerful way to get more customers.