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Some marketers think the humble banner ad is a thing of the past. But savvy digital marketers who know better are taking advantage. Experts predict that programmatic display ad spend alone will reach $70.23 billion in 2020. Because with HTML5-powered animation, and better targeting options than ever, banner ads work.
Do advertising banners work?
banner ads are intended to generate traffic to your website by linking to it and from there you try to seal the deal, whatever your deal is. Web banners work the same way regular print media advertising does: they inform, they notify about a new product, they grab your attention, increase brand awareness and so on.
Do people click on banners?
However, to answer this directly yes, people do click on paid ads, it’s just a very small percentage. The current number out there today states that LESS THAN 10 PERCENT of people actually click on paid ads. That’s right, around 94\% of all search traffic goes to organic results over paid ads.
Banner ads always needs to be visible and clickable.
Why do people hate banner ads?
The worst reason why people hate your banner ads is: they aren’t relevant. They simply don’t care. In the same infographic we mentioned above, irrelevance is the second most common reason why people don’t click ads. They DID see the ad, but they didn’t care for it.
What are banner issues?
Here are some of the deeper issues facing banner ads: Viewability: Banners that are never actually viewed by anyone. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners.
The fact remains that, many businesses still use banner ads to grow their businesses. banners are used on all Google display networks (GDN) such as YouTube Ads, search engine, Gmail and use largely on over 2 million Google AdSense publisher’s websites. This only proves how huge the demand is for banner ad campaigns.
How to use banner ads for Remarketing Campaigns?
Use banner ads for remarketing campaigns Rotate your banners weekly Congruent massaging between your banners and landing page Banner design Places to advertise banner ads AdsTargets (Display ad Network) Google Display Networks Advice for optimising your Google display campaigns
What are the advantages of banbanner ads?
Banner ads are known to perform better when used for remarketing campaigns to retarget over 98\% of the visitors that left your website after the first visit without taking any action. Remarketing is one of the best-kept secrets of online advertising.
Your banners represent your brand and should be able to attract your target audience within a few minutes seen your ads. The use of colors and text should be done with care. Do NOT overuse text on your banners. The text on your banners should be less than 20\%. If possible avoid text on your banners completely.