Table of Contents
What does SafeGraph do?
SafeGraph Geometry allows data leaders to understand boundaries or POI footprints to compute spatial hierarchy metadata.
What is foot traffic data?
Foot traffic data is a subset of geospatial data. Foot traffic data, or footfall, tracks the number of consumers who pass through certain areas during specific times. It may also indicate how long they stayed in this area and how often they came as well as the most popular areas and times for people to visit.
What is data poi?
A point of interest is a specific physical location which someone may find interesting. Since the phrase is a mouthful, ‘points of interest’ is often abbreviated as ‘POI’. Many companies that sell POI databases or POI data API’s name their products ‘Places Data APIs’.
Who is Brent Perez?
Brent Perez is the Investor & Advisor at Data Startups . Additionally, Brent Perez has had 1 past job as the Co-Founder & President at SafeGraph .
How do I get foot traffic data?
Social engagement. Another way to measure foot traffic and gain customer insight is through social engagement. You can encourage customers to check in at in-store demos, or hold an in-store event that requires attendees to RSVP and/or fill out a survey that provides you with invaluable data.
How do you research foot traffic?
How to Use Foot Traffic to Choose Your Store Location
- Estimate your percentage of sales derived from walk-ins (vs. customers who commute to the business).
- Now, consider the difference in foot traffic between the two locations.
- Next, multiply the percentage you came up with in Step 1 by the number in Step 2.
How do you collect data from Poi?
Let us look at some of the most popular POI data collection methods.
- Data extraction from web sources. The most rudimentary way of acquiring data is the automatic extraction of POIs from web sources like Google Maps, OpenStreetMap, etc.
- User Generated.
- Government Directories.
- Manual Verification.
What is Poi mapping?
POI mapping is the process of plotting important or popular locations on a map to see their geographical proximity to one another. It’s used in location-based marketing and store site planning to see where ads and stores will attract footfall, or face competition from other POIs.
How does Placekey work?
How does Placekey work? When both parts of a Plackey come together, the final result reads as What@Where. This is a unique way of shedding light on both the descriptive element of a place as well as its geospatial position in the physical world via a single identifier.
Does SafeGraph really predict the past?
So much so that SafeGraph’s motto is “we predict the past.” Of course, being accurate (even about verifiable facts) is really hard (more on that later in this post). It is grueling work to get to a point that is even close to being true.
Is datadata a good business?
Data companies have their own unique lineage, lingo, operational cadence, and more. They are an odd duck in the tech pond. That makes it harder to evaluate if they are a good business or not. 1/ Data businesses are generally misunderstood. DaaS has different metrics than SaaS.
Are there more data buyers today than five years ago?
There are an order of magnitude more data buyers today than there were five years ago. IAB reports that even buying marketing audience data (which is traditionally the least accurate of all data) is a massive business and growing. Nonetheless, there are still very few data buyers today.