How do you analyze email performance data?

How do you analyze email performance data?

Metrics You Must Track

1. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100.
2. Bounce rate = (total number of bounced emails/number of emails sent) * 100.
3. Conversion rate = (number of people who completed the desired action/number of emails delivered) * 100.

What are email analytics?

Email analytics is a method of tracking the way subscribers interact with your email campaigns. You can gather and analyze data for each email campaign with the help of bulk email providers and Google Analytics. Watch this video and find out how to analyze emails in SendPulse.

Where do I find MailChimp Analytics?

View engagement data for your Mailchimp landing page or website

1. Log in to your Google Analytics account.
2. In the Reports menu, click Behavior.
3. Click Site Content.
4. Click All Pages.
5. Search for your landing page or website URL.
6. Adjust the date range as needed.

How do you analyze email marketing content?

This kind of analysis answers the most basic questions about your campaigns, such as:

1. How many people open your emails?
2. How many people click your links?
3. Which link gets the most clicks?
4. What time do people open your emails?
5. How many unsubscribes do you get on average per email sent?

How can you improve CTR of your emails?

11 Guaranteed Ways to Increase Email Click-Through Rate

1. 1.) Test your subject lines.
2. 2.) Less is more with copy.
3. 3.) Include social sharing options.
4. 4.) Segment your email lists.
5. 5.) Offer targeted content.
6. 6.) Personalize your emails.
7. 7.) Remove distractions from the email.
8. 9.)

How do you track ROI on email?

Here’s the basic formula for calculating ROI: gained – spent/spent = ROI (expressed as a percentage). As a marketer, every email marketing campaign must produce a healthy return—and you need to be able to calculate it easily.

How do you Analyse spam email?

5 ways to detect a phishing email – with examples

1. The message is sent from a public email domain. No legitimate organisation will send emails from an address that ends ‘@gmail.com’.
2. The domain name is misspelt.
3. The email is poorly written.
4. It includes suspicious attachments or links.
5. The message creates a sense of urgency.

How do I see audience growth in Mailchimp?

Each time you send an email campaign, Mailchimp stores its performance statistics….Access audience statistics

1. Click the Audience icon.
2. Click All contacts.
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
4. Click Overview.

How do I analyze a report on Mailchimp?

In your Mailchimp dashboard, navigate to “Reports”. The next screen will show you an overview of email campaign reports: a summary of your email campaign, email opens, clicks, and unsubscribes. Note: Choose your company’s industry in your Mailchimp account to view the industry average open and click rates.