How do I maintain my website SEO after redesign?
5 Ways to Maintain SEO Rankings After Redesigning a Website
- Identify and carry over SEO elements.
- Maintain layout and structure.
- Redirect your URLs to new website.
- Implement on-page SEO to maintain ranking.
- Reinstall your SSL to maintain SEO rankings.
How do you preserve website traffic and ranking?
Website Redesign, SEO and Preserving Your Rankings in 7 Steps
- Survey the Landscape. Make sure you know what phrases you’re ranking for and which pages are ranking.
- Reduce Changes, Reuse URLs.
- Recycle Page Content.
- Keyphrase Biodiversity.
- Don’t Let Endangered URLs Go Extinct.
- Preventative Measures.
- Monitor Carefully.
How do you preserve SEO?
5 ways to maintain your SEO ranking
- Update your site. This sounds intuitive, but it’s one of the most common mistakes in the internet marketing niche.
- Speed up your site.
- Expand your link building.
- Outbound and internal links.
- Build your social media presence.
- Closing thoughts.
How do I plan a website redesign?
- A Seven Step Guide to Building a Website Redesign Project Plan.
- Assess your current site.
- Define and update your website’s target audience.
- Take inventory of your existing content.
- Determine your budget.
- Conduct a competitive analysis.
- Prioritize user experience.
How to redesign your website successfully?
Steps for a successful site redesign #1 – Setup the new website on a temporary URL #2 – Test new website for broken links #3 – Create a list of all pages from your OLD website #4 – Create page-by-page 301 redirections to redirect old urls to new urls #5- Switch to the new website (all at once)
Does a website redesign affect rankings and SEO performance?
When doing a site redesign there are a number of things to check to make sure that your rankings and SEO performance will not be negatively affected. Failing to follow all the steps correctly will confuse search engines and this will damage your website’s trust. There are many reasons why a website redesign in necessary.
When to tell your online marketing agency about your website redesign?
In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch. This resource will cover how to do SEO checks on your test site/development site to ensure the structure, URLs, Page Titles, Meta Descriptions and more all match up properly.
Why do companies change URLs without redirecting the old ones?
They chuck away valuable content from historical pages or decide it would be a good idea to completely change every single URL without redirecting the old ones. This only happens because they misunderstand how Google et al. read a website and how URLs hold credibility.