What data does Google Analytics store?

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What data does Google Analytics store?

Google Analytics is a free website tool that collects anonymized data on site visitors, aggregates it, and offers reports on where the traffic is coming from, what pages they browsed, for how long, etc. Integrating with GA involves dropping a JavaScript tag or using a Tag Manager.

How long does Google Analytics store user data?

26 months
You can choose how long Analytics retains data before automatically deleting it. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.

Is Google Analytics a third party cookie?

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Google Analytics only uses first party cookies, to capture data about its web visitors. Third party cookies can often be blocked by browsers, as they can appear spammy. Because of this, Google Analytics only uses first party Analytics cookies.

How does Google Analytics data work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What does Google Analytics collect by default?

The default information from Google Analytics gives you information about the page, the browser, and the user – but you aren’t limited to this basic user information! If we know more about the page or the user, we can customize the information we send in order to collect more comprehensive data.

How does Google Analytics track user activity?

How to track users with Google Analytics

  1. Create and configure your Google Analytics account.
  2. Add GA tracking code to your pages.
  3. View reports.
  4. Track where users click and scroll with heatmaps.
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Is Google Analytics third party data?

How does Google Analytics collect and store data about me?

On every website where Google Analytics collects data about you, a new, unique identifier is generated to represent you (like “cakd87fadfa8sd7fasdfkqkq”). And all the collected data is stored with that kind of identifier for each consumer. The data is not shared between owners.

How long should I keep my data in Google Analytics?

There’s a new setting in Analytics called Data Retention. By default, Google sets the User and Event data to expire in 26 months. If you want to play it safe, it’s easy to adjust the settings so that you retain your data for longer, or you can set it to never expire. In the Admin area, go to Property Settings/Tracking Info/Data Retention.

How does GDPR apply to Google Analytics?

When Google Analytics customers enable the data sharing setting for “Google products & services” (Google Analytics) and accept the “Measurement Controller-Controller Data Protection Terms” (which incorporates the EU User Consent Policy), Google is, for GDPR purposes, a controller of the data that is shared and used under this setting.

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Is Google Analytics available in Australia?

If Google Analytics was a country, it would be the 50th largest in the world. In fact, there are more websites using Google Analytics, then the entire population of Australia. If you are not familiar with Google Analytics, it is a free, powerful tool you can use to view your website analytics.