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What is link building & Why is it important?

Posted on September 19, 2022 by Author

Table of Contents

  • 1 What is link building & Why is it important?
  • 2 What is link building?
  • 3 What is linklink building for Local SEO?
  • 4 How do you measure link building success?

What is link building & Why is it important?

Link building is the process of acquiring links from other websites to your own website. Link building is important because it is a big factor in how search engines like Google rank web pages.

What is link building?

Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.

Why is linking important?

Links (both from other websites as well as the links within your own site) are important to SEO because there is a direct correlation between quality/quantity of links to your site and how much search traffic your site receives. For small businesses, more links = more search traffic = more customers.

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How do you link build?

Simple link building tips

  1. Ask for backlinks. This is a good way to start, especially if you are a beginner in this job.
  2. Build relationships. For good link building, you need to build good relationships.
  3. Give a testimonial.
  4. Start a blog.
  5. List your site in trustworthy directories.
  6. Write a good guest post.

What is linklink building for Local SEO?

Link building for local SEO. Building linked unstructured citations — references to a business’ contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. It’s also a great way to earn valuable links when you’re marketing a local business.

How do you measure link building success?

The most direct way to measure your link building efforts is by tracking the growth of total links to your site or page. Moz’s Link Explorer is a great tool for doing that. For example, say you recently published a blog post that received a lot of attention and you want to track total links that resource earned.

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What is a link profile and why is it important?

The state of your link profile helps search engines understand how your site relates to other sites on the Internet. There are various SEO tools that allow you to analyze your link profile and begin to understand its overall makeup. How can I see which inbound links point to my website? Visit Moz Link Explorer and type in your site’s URL.

Where can I add links to my own website?

Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc. These are all natural places to add links to your website, but they shouldn’t count as votes for your website.

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