Table of Contents
How do you set up Mother Dairy?
A. Your outlet should have a minimum of 500 sq. ft of area for getting eligible for the Franchise of Mother Dairy and the outlet should be on the ground floor of a residential area.
What is the tagline of Mother Dairy?
Happy Food Happy People
It has been a constant endeavor at Mother Dairy to stay connected with its stakeholders. The corporate tag line of the latest brand campaign – Happy Food Happy People – captures the essence of what the Company stands for.
What type of distribution channel is adopted by Mother Dairy?
Mother Dairy is the largest retailer of milk and milk products in the national capital. Its consumer channel include its own milk booths, franchise shops and kiosks.
How do you market dairy products?
Scheduling the advertising with the low-fat or sugar-free diet will bring more customers. Research the value of the dairy product for your target audience. Create a series of advertisements by using the different dairy products that are in the market. Test your advertisements with a small market for three months.
When was Mother Dairy established?
1974
Mother Dairy/Founded
Mother Dairy was set up in 1974 under the Operation Flood Programme. A wholly owned company of the National Dairy Development Board (NDDB).
What are the objectives of Mother Dairy?
The main objectives of Mother Dairy are to promote suitable measures to give power to farmers and milk producers through methods that are equitable and also to make sure that farmers and milk producers receive fair market prices for their products.
What is the mission of Mother Dairy?
To sustain market leadership in the production and marketing of a variety of liquid milk and milk products with assured quality at an affordable price, covering all market segments and to maintain the growth, prosperity and unity of all our internal & external customers.
How does Mother Dairy function?
Process steps include filtration, clarification, pasteurization, chilling, filling, packing and storage for our liquid milk category. For other dairy product category, few of the process steps are homogenization, vacreation, ultra heat treatment, evaporation, dehydration etc.
Is Mother Dairy a cooperative society?
Mother Dairy, a wholly owned company of the Centre’s National Dairy Development Board (NDDB), manufactures and sells milk in Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy in Delhi was managed by NDDB, while in Mumbai, Chennai and Kolkata, it was under the respective state cooperative dairy federations.