How many sitelink extensions should you have?

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How many sitelink extensions should you have?

Video campaigns You need at least 2 sitelinks extensions for the sitelinks to appear in the ad. Your ad can show up to 4 sitelinks. People can browse and select the sitelinks while watching the ad.

How is sitelink performance measured?

How To Measure Sitelink Extensions Performance

  1. Review Sitelink performance within AdWords.
  2. Segment by click type.
  3. Review actual performance of Sitelinks.
  4. View Sitelink performance in Google Analytics.
  5. “This Extension vs. Other” view.
  6. View “Other” performance.
  7. Analytics Sitelink data.
  8. Compare time periods.

How many ad extensions should you include in your search ads?

Implement at least 4 extensions for each campaign/ad group. Ad extensions make your ads more engaging and allow you to show helpful information about your business. More eligible extensions give your ads more opportunity to meet users’ specific needs.

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Why are sitelink extensions important?

Why Are Sitelinks Extensions Important? Sitelinks are an important ad extension. Sitelink extensions use more ad space on SERPs, so your ad takes up more of the page and draws more attention. Sitelink extensions also increase CTR, as users have more options for web pages that will answer their queries.

Can you pause sitelink extensions?

It might seem a bit odd but there is no pause function with sitelinks. Instead you have the option to remove it from the campaign and then later you have the option to re-add that sitelink extensions without having to create it from scratch again; it’s just a case of selecting the “Use existing” option.

What is sitelink in Google Ads?

Sitelinks help users go deep into your website, directly from a Google Ads ad. Sitelinks appear beneath the text of your ads, helping customers find what they’re looking for on your site with just one click. Sitelinks appear in ads at the top and bottom of Google search results.

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How do I get sitelink extensions?

7 Steps To Set Up A Sitelink Extension

  1. Select Ads & Extension in the menu.
  2. Click on “Extensions”
  3. Select the blue plus icon.
  4. Select “Sitelink extension”
  5. Create your sitelink.
  6. Click “Add to.” Google Ads will prompt you to select where to display your sitelinks, either account level, specific campaigns, or certain ad groups.

How does Google Ads measure sitelink performance?

In Google Ads, you can access performance data by opening the ad extensions dashboard. The extensions view shows an aggregate of sitelink performance metrics from the top-level under “all campaigns.”

How do I track sitelink extensions?

How to Track Adwords Sitelink Extensions

  1. After speaking to a Google rep, I learned that the only way to track sitelink extension visits to your website is to send the visitor to unique landing pages.
  2. To do this, click on “edit” next to the search bar and then choose, Include>Landing Page>Containing>PageURL.

How many ads and extensions should there be in 1 ad group?

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Create 3 or more ads per ad group Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.