Should you gate your content?

Should you gate your content?

You should consider gating a piece of content only if your brand awareness efforts are already going well, you’re getting the traffic volumes you want, your landing pages and sales material are excellent, and your business’s primary need is to convert more incoming traffic into leads.

Why you should not gate content?

Long answer: If your goal is lead generation, gating your high-quality content can be a great means of gathering relevant contacts. If your goal is increasing traffic and climbing in the search engine rankings, you might not want to gate your content. Most users will not just give away their information.

Why is gated content important?

Gated content works because it incentivizes lead generation. By creating an enticing gated content offering, you give yourself another stream of valuable leads. It’s also important to know what gated content isn’t. Gated content in inbound marketing isn’t content that requires your audience to pay to access it.

Does gated content help SEO?

The SEO Considerations of Gated Content One of the most common drawbacks to gated content, mentioned time and again by marketers, is that it provides virtually no SEO value. In fact, it will most likely hurt your SEO since much of your content won’t be visible to Google.

Should you GATE Webinars?

And the debate on whether content should be gated or ungated rages on. Just this week a question on this topic appears in the Content Marketing Academy LinkedIn Group: The answers didn’t necessarily focus on whether to gate or not to gate, but instead on when to gate.

Does gated content still work?

According to Chris Barr, head of marketing for Taradel and Every Door Direct Mail: “If gated content is performing well, never ungate it. This is especially true for content that is research-based or has a high value associated with it. If gated content has high visit-to-lead rates, it’s working.

Should I gate a case study?

But if you ARE going to try gating your case studies, here’s what I recommend: At very least, provide that quick one-pager so that a lead can get the gist of it. Consider having at least a few completely accessible case studies that are gateways to your private ones.

How do you promote gated content?

To get your content to your target audience at the right time and in the right place, use these nine tactics:

1. Craft content that links to your gated content landing page.
2. Send an email blast.
3. Add a call to action on your homepage.
4. Repurpose parts of your gated content into other assets.
5. Set up a paid promotion.

When should content be gated?

If they can just come to the site, read one page and then they buy, why would you gate anything?” Guido says. “The more complex whatever you’re trying to sell is, the more likely it is you should have a gated content strategy because you’re going to need to educate people way earlier in the process.”

What is the point of a gated manual?

Gated shifters were used to guide the shift lever on early automobiles, as the needed positions of the shifter for consistent gear engagement were less than precise and often resulted in missed shifts or incorrect gear selections. Nowadays, it’s for looks and nostalgia.

Can you gate content on YouTube?

How do I ‘Gate’ Video Content on YouTube? If you’re offering a video as your free resource/’gated’ content, you obviously don’t want it on your YouTube channel for anyone to be able to watch. Only those that have completed the form will be able to see that web page with your video on.

Should a case study be gated?