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Who is the logo designer of Myntra?
Shashwat Das, Founder, almond branding shares a few learnings from the Myntra logo controversy. He also mentions a few international logos and slogans that were not taken lightly by the audience.
WHO raised the Myntra logo issue?
Naaz Patel
The complaint was lodged by a woman named Naaz Patel, the founder of an NGO called Avesta Foundation. She filed the complaint in December last year, demanding the removal of the logo and calling for action to be taken against the company.
What is the new Myntra logo?
The logo will be changed across app, website and packaging material, the company said following the uproar. To a normal eye the logo would appear as the alphabet ‘M’ with different shades of pink and orange but some activists decided to cancel the brand as they found it to be offensive to women.
Is Myntra changed its logo?
Online shopping portal Myntra has changed its logo, following a bizarre police complaint, which said that the logo was ‘offensive to women’. Activist Naaz Patel from Avesta Foundation, an NGO, had filed a complaint with the Mumbai Cyber Crime police in December last year and demanded that the logo be changed.
Who is founder of Myntra?
Mukesh Bansal
Ashutosh LawaniaVineet Saxena
Myntra/Founders
Mukesh Bansal is the founder and chief executive of Myntra, India’s largest fasion e-commerce site, which was acquired, in 2014, for $375 million by Flipkart, the country’s equivalent to Amazon.
What was offensive about Myntra logo?
The complainant, Naaz Patel of Avesta Foundation, said that the “obscene” logo shows a woman’s “legs spread out in a suggestive manner”. The reasoning she provided for wanting the logo to be changed was that she felt that it would “lead to further victimisation of women in our society”.
What is the salary of myntra CEO?
Mukesh Bansal (41), co-founder of Myntra and CEO of the commerce platform, Flipkart, earned Rs 21.8 crore. Rahul Chari (38) as the VP of Engineering was paid Rs 10.1 crore in FY 2016.
Why did mymyntra change its logo?
Myntra, one of the largest online retailers for clothes and accessories in India has decided to change its official logo after a woman in Mumbai filed a complaint claiming it to be “offensive and derogatory to women.” The complaint was lodged in December last year at the Mumbai police station by an activist Naaz Patel.
How can Myntra create a brand narrative?
Myntra could very well announce that it is going to continue using this packaging, until the units of the old logo are over, before creating new packaging units with the new logo on it. This will prevent it from becoming a burden on the environment. That’s one way of creating a brand narrative.
Is Myntra a good investment?
These include the boxes, the website, on the bill receipts, the staff uniform, etc., and this is a huge investment. It’s a mismatch between time and effort. Myntra is deep-pocketed as it has the backing of Flipkart and has good investors on board.
Why is mymyntra so deep-pocketed?
Myntra is deep-pocketed as it has the backing of Flipkart and has good investors on board. If a relatively new startup had to make a change like this overnight, it would have resulted in a huge cost for the brand. Also, consider the fact that the world is just recovering from a pandemic (COVID) and there are issues for the company to look at.