Will OTT mark the end of cinema?
Going to the theatre to watch movies is a different experience, which cannot be replaced by any content streaming platform. To watch and experience 3D and 4D movies, many people have to go to theatres. So, OTT platforms cannot completely replace theatres.
Are Booming OTT platforms a threat to cinema hall owners what’s the road ahead?
Even if there is a reduction of 15-20\% in the footfall, which is surely a decline, cinema is going to be badly hit. The comfort that OTT platforms offer, pose a threat to the theatrical viewing experience because it’s an antithesis to appointment cinema. That’s such a clear indicator of where cinema halls stand today.
Do OTT platforms pose a threat to theatrical viewing experience?
The exhibitor, who run Cinema in Purnea, Bihar, believes the comfort that the OTT platforms offer; pose a threat to the theatrical viewing experience because it’s an “antithesis to appointment cinema.” “Theatrical viewing is fixed at a particular time, a location, which isn’t the case with OTT.
Will digital platforms affect movie watching in cinemas?
With cinema halls shut and film releases suspended amid the nation-wide lockdown, theatre owners battle fears that the digital platforms might end up changing the collective movie watching experience, resulting in a dent in the footfalls whenever the screens open up again.
Is Ott more than a replication of traditional video services?
In many ways, OTT is neither more nor less than a replication of the traditional set of consumer video services. Furthermore, although OTT mirrors the traditional video stack, digital technologies enable many distinctive characteristics and features that are not possible with over-the-air, cable, or satellite distribution.
How big is the OTT TV market?
As a result, in just a few years, the OTT TV video category has grown to $25 billion in annual revenues. Although this represents only some 5\% of the global industry, OTT is growing by more than 20\% annually and winning share over traditional TV, whose revenues are growing at a far more subdued rate of 2\%.