Table of Contents
- 1 What is the best time to send abandoned cart email?
- 2 Are abandoned cart emails worth it?
- 3 How long does it take to send an abandon cart email?
- 4 How do I set up an abandoned cart email in Mailchimp Woocommerce?
- 5 Why abandoned cart emails are important?
- 6 Why do customers abandon carts?
- 7 Why is abandoning a shopping cart bad?
What is the best time to send abandoned cart email?
Your first email should be sent within an hour of the cart abandonment. Ideally, it should be sent before the shopper walks away from their computer. This is why asking for an email address as soon as possible is crucial. Without a valid email address, there’s no way to follow up.
Are abandoned cart emails worth it?
It’s a remarkably effective customer retention tactic. In fact, a recent report from Klaviyo reveals that businesses using cart recovery emails earn back 3\%–14\% of lost sales, with an average revenue per recipient of $5.81.
How long does it take to send an abandon cart email?
We usually recommend about 24 hours from the time of cart abandonment and tweak it in accordance with the success rate. But 24 hours is definitely a good place to start.
Do cart abandonment emails work?
Some reports suggest that most ecommerce sites have an abandoned cart rate of 15\%. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.
What should I write in an abandoned cart email?
Abandoned Cart Email Template
- Snappy subject line.
- Introduction text.
- Items left in the cart.
- Offer or discount.
- Checkout button or call to action (CTA)
- Reviews or social proof.
- Closing text.
How do I set up an abandoned cart email in Mailchimp Woocommerce?
To create an abandoned cart email, follow these steps.
- On your account dashboard, click the Automations icon.
- Click Classic Automations.
- Click Turn on an abandoned cart email.
- On the Single Email tab, type in a Campaign Name and choose a store.
- Click Begin.
Why abandoned cart emails are important?
Abandoned cart emails are automated messages sent to customers who exit a website without making a purchase or “reshelving” their items. Abandoned cart emails work to draw customers back to the site, encouraging them to complete the purchase they were already on the brink of making.
Why do customers abandon carts?
High shipping costs – Customers often abandon shopping carts when they get sticker shock after seeing how much their order costs with shipping. Lack of payment options – Customers often have strong preferences of how they would like to pay, and only complete a purchase if their preferred method is presented.
How many emails does an abandoned cart order have?
Not every potential customer responds to the same message. Multiple emails give you more chances to resonate, even if the automation is really simple. I recommend a three-email abandoned cart series to help you recover customers. Each email has a different goal, different timing, and a different thing to test.
What is the average cart abandonment rate?
They calculated data from 41 different studies and found that the average cart abandonment rate is just under 70 percent. That means roughly seven out of every 10 shoppers won’t complete their transaction—a number many e-commerce store owners find troubling.
Why is abandoning a shopping cart bad?
The shopping cart abandonment rate is an important metric for ecommerce sites to keep track of because a high abandonment rate could signal a poor user experience or broken sales funnel.