Is Nykaa store profitable?

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Is Nykaa store profitable?

Nykaa’s consolidated net profit of Rs 1.2 crore for the quarter ending September, 2021, is down 95\% from Rs 27 crore reported in the same quarter last year and 69 per cent, compared with the June quarter. Our first half losses last year were Rs 25 crore and second quarter last year was just Rs 4.7 crore of profit.

What is the USP of Nykaa?

The USP of Nykaa is it owns the inventory in the BPC segment, which allows product authenticity, availability and efficient distribution. Over 60\% of its business comes from tier II and III cities. Apart from its online presence, it has 73 physical stores in 38 cities.

Who is the owner of Nykaa fashion?

Falguni Nayar
Falguni Nayar founded Nykaa in 2012 with the vision of building a multi-brand omnichannel beauty-focused retail business.

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How is Nykaa different?

The main difference in the offline retail experience and the ecommerce channel is the products that are stocked. While Nykaa.com can easily list hundreds of thousands of products, the stores get a curated selection of 40-50 brands especially chosen for the location, city and outlet.

What is the business model of Nykaa?

Nykaa, which is Sanskrit for Nayaka (one in the spotlight), is a Mumbai-based retail seller of beauty, fashion and wellness products. The ecommerce startup lists products from over 1200 global brands along with its own line of products Nykaa Cosmetics and Nykaa Naturals. Nykaa’s Business Model Structure

How can Nykaa earn revenue through e-commerce?

The rise in e-commerce can lead Nykaa to earn revenue by opening online stores and making sales through these. There has been an increase in the number of social media users worldwide. The three social media platforms; Facebook, Twitter, and Instagram, have shown the greatest number of increase in monthly active users.

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What is the Nykaa app?

Nykaa is an Indian e-commerce platform for beauty, wellness & makeup products predominantly. Recently, it has ventured into accessories, lingerie & even dresses. It offers a wide range of categories which include skincare, makeup, luxury products, fragrances, and hair care products for both men and women.

Is Nykaa the most successful omnichannel platform?

While Nykaa is currently the most successful omnichannel platform in the beauty space, there’s competition brewing with Myntra and Amazon making moves to establish themselves in the omnichannel market. In the ecommerce market, Nykaa has a new competitor – Orange Something, backed by Grofers.