Who is the target audience for Starbucks?

Who is the target audience for Starbucks?

The target audience of Starbucks is middle to upper-class men and women. It’s the percentage of the general public who can afford their higher priced cups of coffee on a regular or daily basis. And this is who their marketing is targeted to reach. Starbucks’ marketing focuses on creating the perfect “third place”.

Who is the typical Starbucks customer?

Starbucks’ primary customers consist of men and women aged 25 to 40 who are hip, contemporary and willing to shell out a few extra dollars for a specialty drink (specialty coffee drinks account for 75 percent of Starbucks’ sales).

What age group drinks the most Starbucks?

The majority of people are aged between 18 to 29 do more transactions followed by 50–59 just like that of low income group.

What’s special about Starbucks?

Concept. Starbucks has done extraordinarily well in creating a concept where everyone can have a great experience drinking coffee in an inviting ambience. Starbucks has a customer-centric culture. They have trademarked the name Frappuccino, and they keep up with trends while serving their original beverages.

What gender is Starbucks more?

Exploratory Analysis Starbucks customers are roughly 50\% male, 35\% female, and the rest being other or unknown. When looking at the income distribution, females have a wider distribution of incomes and also have higher income than males and other genders.

What gender goes to Starbucks the most?

Starbucks customers are roughly 50\% male, 35\% female, and the rest being other or unknown. When looking at the income distribution, females have a wider distribution of incomes and also have higher income than males and other genders.

What type of competition does Starbucks have?

Intensity of Competitive Rivalry: High to Moderate The industry has a monopolistic competition, with Starbucks having the largest markets share and its closest competitors also having a significant market share, creating significant pressure on Starbucks.

How many employees does Starbucks have?

Starbucks Corporation, an American company founded in 1971 in Seattle, WA, is a premier roaster, marketer and retailer of specialty coffee around world. Starbucks has about 182,000 employees across 19,767 company operated & licensed stores in 62 countries.

Why is Starbucks so successful?

 Strong Market Position and Global Brand Recognition: Starbucks has a significant geographical presence across the globe and maintain a 36.7\% market share in the United States (Appendix 1) and has operations in over 60 countries.

Does Starbucks have a strategy to expand its international operations?

With a goal to open 500 new stores in China in 2016, bringing its specialty tea brand Teavana to India, and entering the China ecommerce market, Starbucks Corporation seems to have a strategy in place to expand its international operations.